Americas Demand Gen Strategy Lead

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Coupa Software in the United States seeks a Demand Generation Director to own the integrated demand strategy across the Americas. You will coordinate with Sales, Marketing, Alliances, and Revenue Operations to shape planning and execution.

You will design targeted sales plays, manage cadence, track pipeline health, and drive higher lead-to-deal conversion. This role blends strategic leadership with hands-on execution in a fast-paced, global company committed to measurable impact.

Qualifications

• Bachelor's degree in an analytical discipline or equivalent experience.
• 10+ years in B2B demand generation or related GTM roles.
• Strong analytical and strategic planning skills.

Responsibilities

• Lead regional demand strategy, planning, and integrated demand plan for Americas.
• Design sales plays and outreach cadences aligned to priorities.
• Ensure pipeline health and lead-to-opportunity conversion improvements.
• Coordinate cross-functional demand governance with Sales, Marketing, Alliances, RevOps.
• Provide leadership insight on planning, forecasting, and results.

Skills

Analytical mindset

Cross-functional leadership

Go-to-market strategy

Forecasting

Education

Bachelor's degree in analytical discipline

Tools

CRM systems

Sales engagement platforms

Cadence management tools

ABM platforms

Job description

Coupa Software in the United States seeks a Demand Generation Director to own the integrated demand strategy across the Americas. You will coordinate with Sales, Marketing, Alliances, and Revenue Operations to shape planning and execution.

You will design targeted sales plays, manage cadence, track pipeline health, and drive higher lead-to-deal conversion. This role blends strategic leadership with hands-on execution in a fast-paced, global company committed to measurable impact.