Demand Generation Director - 11940

pofft Technology Inc.; United States; On-site; USD 125,000 - 174,000; Full time

Job summary

Coupa is hiring a Demand Generation Director to own the integrated demand strategy across the Americas. You will coordinate with Sales, Marketing, Alliances and Revenue Operations to drive a healthy pipeline and lead end-to-end demand processes in the region.

The role involves designing tactical sales plays and outreach cadences, aligning activities with regional revenue objectives, and partnering with platform teams on data and systems to support demand motions.

Responsibilities

• Lead the regional demand process for the Americas, plan and coordinate the integrated demand plan.
• Design and implement demand strategies aligning marketing, sales and partner activities.
• Set calendars and inputs for all contributing functions and monitor plan adherence.
• Develop and optimize sales plays and outreach cadences for target audiences.
• Own pipeline health and conversion metrics and drive improvements across the region.

Skills

Demand gen strategy

Cross-functional collaboration

Sales enablement

Data analytics

Marketing operations

Job description

Demand Generation Director - 11940 United States 1 gün 16 saat 3 dakika önce yayınlandı. Full Time Himalayas 125.000 - 174.333 USD

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Demand Generation Director at Coupa:

The Demand Generation Director is accountable for the integrated demand strategy and its execution across the Americas. The position owns the regional demand process end to end, including demand planning, sales play and outreach cadence design, pipeline health, and lead-to-deal conversion, and sets the foundation for how demand is generated and progressed in the Americas.

The position is the primary point of coordination between Sales, Marketing, Alliances, Advisory Services and Revenue Operations for demand matters in the Americas. It chairs the regional Demand Board, holds the integrated demand plan, and is accountable for the pipeline health and conversion outcomes that result. This is an individual contributor position that operates through influence across the demand ecosystem rather than through direct authority.

What You'll Do:

Demand strategy and planning

• Leads the regional demand process, including planning, coordination and analysis, and is accountable for the integrated demand plan for the Americas.
• Develops integrated demand strategies that align marketing, sales and partner activity to regional pipeline and revenue objectives.
• Sets the demand planning calendar and the inputs required from each contributing function, and holds those functions to the agreed plan.
• Determines where demand investment is directed by segment, solution and route to market, and recommends reallocation where performance requires it.

Demand execution and sales plays

• Designs tactical sales plays and outreach cadences tailored to specific target audiences and aligned to business priorities, in partnership with Sales, Marketing and Sales Enablement.
• Accountable for the execution of the demand plan in the Americas, including sequencing, coverage of priority accounts and segments, and completion against the agreed calendar.
• Partners with the Revenue Systems directors on the platforms and configuration that support demand motions, including prospecting and contact data, sales engagement and cadence management, and submits requirements through the established intake process.
• Accountable for adoption and performance of the sales plays and cadences released into the region, and for revision or retirement of those that do not perform.

Pipeline health and conversion

• Accountable for a healthy and predictable pipeline of qualified opportunities for the regional sales organization, measured against defined coverage and quality standards.
• Uses data and analytics to track the performance of demand generation initiatives, and identifies the drivers of variance between plan and actual.
• ...

Skills

Demand-Generation-Director Demand-Generation-Manager Demand-Generation-Leader Revenue-Operations-Director Marketing-Operations-Director Director-of-Demand-Generation

Payment Type

annual

Price Range

125.000 - 174.333 USD

Work Type

Full Time

Location

United States