Americas ABM Manager - Creative Regional Growth Driver

Mendix; Boston (MA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

Siemens Software in Boston-area or US-based flexible location seeks an Account-Based Marketing (ABM) Manager for the Americas to lead regional ABM programs across NA and LATAM. You will adapt global plans to local markets, coordinating with Sales, BDR, CS, and Marketing to accelerate account progression.

You will develop 1:1 and 1:few campaigns, drive executive engagement, and ensure consistency with global strategy. A strong ABM and enterprise marketing background is essential for success.

Qualifications

• Proven experience in B2B marketing and ABM across multiple regions.
• Ability to design and execute 1:1 and 1:few ABM programs.
• Comfort partnering with Sales, CS, and regional teams.
• Experience adapting global programs to regional markets.
• Strong understanding of enterprise buying behaviors.

Responsibilities

• Drive regional ABM execution across the Americas.
• Build innovative account engagement campaigns.
• Partner with sales and BDR teams to target priority accounts.
• Localize global programs for NA and LATAM markets.
• Coordinate multi-channel ABM programs across digital, events, and more.
• Leverage ABM tech (Demandbase, Qualified, CRM) to measure engagement.
• Monitor performance and optimize campaigns based on insights.

Skills

B2B marketing

Account-Based Marketing

Field Marketing

Enterprise Marketing

Demand Generation

Marketing programs

Sales enablement

Regional marketing

Executive engagement

ABM strategy

Tools

Demandbase

Qualified

Salesforce

Marketing automation

Web personalization

Job description

Siemens Software in Boston-area or US-based flexible location seeks an Account-Based Marketing (ABM) Manager for the Americas to lead regional ABM programs across NA and LATAM. You will adapt global plans to local markets, coordinating with Sales, BDR, CS, and Marketing to accelerate account progression.

You will develop 1:1 and 1:few campaigns, drive executive engagement, and ensure consistency with global strategy. A strong ABM and enterprise marketing background is essential for success.