Account Based Marketing Manager- Americas

Mendix; Boston (MA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

Siemens Software in Boston-area or US-based flexible location seeks an Account-Based Marketing (ABM) Manager for the Americas to lead regional ABM programs across NA and LATAM. You will adapt global plans to local markets, coordinating with Sales, BDR, CS, and Marketing to accelerate account progression.

You will develop 1:1 and 1:few campaigns, drive executive engagement, and ensure consistency with global strategy. A strong ABM and enterprise marketing background is essential for success.

Qualifications

• Proven experience in B2B marketing and ABM across multiple regions.
• Ability to design and execute 1:1 and 1:few ABM programs.
• Comfort partnering with Sales, CS, and regional teams.
• Experience adapting global programs to regional markets.
• Strong understanding of enterprise buying behaviors.

Responsibilities

• Drive regional ABM execution across the Americas.
• Build innovative account engagement campaigns.
• Partner with sales and BDR teams to target priority accounts.
• Localize global programs for NA and LATAM markets.
• Coordinate multi-channel ABM programs across digital, events, and more.
• Leverage ABM tech (Demandbase, Qualified, CRM) to measure engagement.
• Monitor performance and optimize campaigns based on insights.

Skills

B2B marketing

Account-Based Marketing

Field Marketing

Enterprise Marketing

Demand Generation

Marketing programs

Sales enablement

Regional marketing

Executive engagement

ABM strategy

Tools

Demandbase

Qualified

Salesforce

Marketing automation

Web personalization

Job description

As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression.

While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.

This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse Americas landscape and enjoys developing innovative

Responsibilities

Drive Regional ABM Execution

Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback.

Build Creative Account Engagement Programs

Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.

Partner with Regional Sales & BDR Teams

Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.

Localize Global Programs

Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy.

Deliver Integrated Campaigns

Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group.

Leverage ABM Technology

Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution.

Measure & Optimize Performance

Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact.

About You

• Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
• Experience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamics.
• Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle.
• Experience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategies.
• Strong understanding of enterprise buying groups and how to engage technical, business, and executive customers.
• Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs.
• Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
• Strong project management skills with the ability to handle multiple stakeholders across geographies, business units, and time zones.
• Data-driven mindset, using campaign and account insights to optimize performance and improve account progression.
• Experience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin America.
• Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution.

Why Us?

At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Compensation & Benefits

The salary range for this position is $130,000- $140,000 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

Siemens Software. Transform the Everyday.

Saas

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.