EMEA ABM Lead: Regional Growth & Engagement

Siemens AG; Northern (KY); Hybrid; USD 81,000 - 87,000; Full time

Benefits offered by this job

Hybrid work model

Global mobility

Job summary

Siemens Software is seeking a Regional ABM Manager for EMEA to translate the global ABM strategy into regional programs. You will tailor messaging, events, and campaigns to diverse European, Middle Eastern and African markets while keeping global consistency.

You will partner with Sales, CSM, and Marketing to drive 1:1 and 1:few ABM programs, lead localization efforts, and measure impact across digital, events, and outbound channels.

Qualifications

• Experience in B2B marketing with ABM, field, enterprise or demand generation.
• Strong understanding of regional business practices, cultures and buying behaviors.
• Proven track record delivering creative account engagement programs that advance opportunities.

Responsibilities

• Drive regional ABM execution aligning to global strategy and local needs.
• Build creative account engagement campaigns and experiences across channels.
• Partner with Sales and BDR teams to identify priority accounts and align programs.
• Localize campaigns for EMEA markets while maintaining global consistency.
• Coordinate multi-channel ABM programs across digital, events, paid media and web personalization.
• Leverage ABM tech like Demandbase and CRM tools to measure engagement and outcomes.
• Monitor performance and use insights to optimize programs.

Skills

Account-Based Marketing

Field Marketing

Enterprise Marketing

Demand Generation

Regional collaboration

Tools

Demandbase

Qualified

Salesforce

Marketing Automation

Job description

Siemens Software is seeking a Regional ABM Manager for EMEA to translate the global ABM strategy into regional programs. You will tailor messaging, events, and campaigns to diverse European, Middle Eastern and African markets while keeping global consistency.

You will partner with Sales, CSM, and Marketing to drive 1:1 and 1:few ABM programs, lead localization efforts, and measure impact across digital, events, and outbound channels.