Americas ABM Manager: Creative, Data-Driven Campaigns

Mendix Inc.; Boston (MA); Hybrid; USD 130,000 - 140,000; Full time

Job summary

Mendix Inc. is searching for an Account-Based Marketing Manager for the Americas to drive regional ABM execution across North America and Latin America, adapting programs for local markets while keeping global consistency.

The role requires developing innovative account-based campaigns, partnering with Sales and BDR teams, and localizing content with stakeholders across global teams to maximize pipeline and executive engagement.

Qualifications

• Demonstrated ability in B2B marketing, with ABM/Field/Enterprise marketing experience.
• Experience delivering marketing programs across the Americas.
• Proven track record creating account-based engagement programs.
• Experience partnering with regional Sales, BDR, and Customer Success teams.

Responsibilities

• Drive regional ABM execution across the Americas, adapting programs to local needs.
• Build and operate creative account engagement campaigns across channels.
• Partner with regional Sales & BDR teams to align marketing and outbound motions.
• Localize global ABM programs for North America and Latin America.
• Deliver integrated multi-channel ABM campaigns to reach multiple buying groups.
• Leverage ABM tech (Demandbase, Qualified, CRM) to personalize campaigns.
• Measure engagement, pipeline, and campaign performance to optimize impact.

Skills

Account-Based Marketing

Field Marketing

Enterprise Marketing

Demand Generation

B2B Marketing

Regional Marketing

Marketing Programs

Cross-functional Collaboration

Tools

Demandbase

Qualified

Salesforce

Marketing Automation

Web Personalization Tools

Job description

Mendix Inc. is searching for an Account-Based Marketing Manager for the Americas to drive regional ABM execution across North America and Latin America, adapting programs for local markets while keeping global consistency.

The role requires developing innovative account-based campaigns, partnering with Sales and BDR teams, and localizing content with stakeholders across global teams to maximize pipeline and executive engagement.