Americas ABM Leader - Strategic Campaigns & Engagement

Siemens AG

Boston (MA)

Hybrid

USD 130,000 - 140,000

Full time

2 days ago

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Job summary

Siemens AG seeks an Account-Based Marketing (ABM) Manager for the Americas to drive Mendix's regional ABM strategy across North America and Latin America. You will partner with regional Sales, BDR, Customer Success, and Marketing to execute high-impact 1:1 and 1:few ABM programs that accelerate account progression.

Aligned to a global ABM strategy, you will localize campaigns, messaging, and content for NA and LATAM while ensuring global consistency and measuring program effectiveness.

Qualifications

Experience in B2B marketing with ABM, field or enterprise marketing.
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Responsibilities

Drive regional ABM execution across the Americas.
Build account engagement programs with executive outreach.
Collaborate with regional Sales & BDR teams to align with outbound motions.
Localize global ABM campaigns for NA and LATAM while maintaining global consistency.
Deliver integrated campaigns across digital, events, outbound and paid media.
Leverage platforms like Demandbase, Qualified, Salesforce for personalized campaigns.
Measure engagement, meetings, pipeline and campaign performance to optimize impact.

Skills

ABM strategy

B2B marketing

Field marketing

Enterprise marketing

Demand generation

Regional marketing Americas

Marketing technology

Web personalization

Cross-functional collaboration

Project management

Tools

Salesforce

Demandbase

Marketing automation

Web personalization tools

Job description

Aligned to a global ABM strategy, you will localize campaigns, messaging, and content for NA and LATAM while ensuring global consistency and measuring program effectiveness.

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