Amazon Performance Marketing Lead – Retail Media Strategy
WPP Media Limited
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Job summary
WPP Media Limited in New York is seeking an Associate Director for Amazon Performance Marketing & Retail Media to lead commerce media strategy and hands-on execution within a Unilever-aligned ecosystem. You will shape Amazon strategies across Sponsored Ads and DSP, translate performance data into actionable guidance, and drive category growth.
The role blends strategic thinking with practical optimization, engaging with finance and agency partners.
Qualifications
- Significant experience in commerce media, retail media, Amazon advertising or ecommerce performance marketing.
- Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
- Strong knowledge of retail search strategy, keyword management, bidding and budget allocation.
Responsibilities
- Own and shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
- Conduct audits of campaign structure, keyword strategy, bidding, budgeting and search-term harvesting.
- Identify opportunities across impression share and keyword coverage for growth.
- Develop full-funnel approaches spanning search, retargeting and prospecting.
- Guide agency partners on budget flighting and ROAS optimization.
- Diagnose performance changes and translate findings into actionable recommendations.
Skills
Tools
Job description
WPP Media Limited in New York is seeking an Associate Director for Amazon Performance Marketing & Retail Media to lead commerce media strategy and hands-on execution within a Unilever-aligned ecosystem. You will shape Amazon strategies across Sponsored Ads and DSP, translate performance data into actionable guidance, and drive category growth.
The role blends strategic thinking with practical optimization, engaging with finance and agency partners.
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