Strategic Lead, Amazon Performance Marketing & Retail Media

Employee Referral Board; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media is seeking an Associate Director of Amazon Performance Marketing & Retail Media in New York, embedded with Unilever, to lead commerce media efforts across Sponsored Ads, DSP, and category growth initiatives. You will translate performance and shopper signals into actionable growth strategies while guiding cross‑functional teams.

The role requires deep Amazon expertise, strong commercial judgment, and the ability to shape full‑funnel media plans, optimize budgets, and partner with

Qualifications

• Significant experience in commerce media, retail media, Amazon advertising or e‑commerce performance marketing.
• Deep hands‑on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.

Responsibilities

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands‑on audits across campaign structure, keyword strategy, bidding, budget allocation and search‑term harvesting.
• Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
• Develop full‑funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new‑to‑brand acquisition.
• Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.
• Build Amazon category growth strategies spanning assortment, hero SKUs and price‑pack architecture.
• Identify category whitespace and competitive opportunities.
• Translate search behavior and consumer demand signals into actionable category and business insights.
• Develop annual and quarterly media investment frameworks aligned to category priorities.
• Evaluate incrementality and halo impact across retail and brand marketing.
• Connect retail media investment with broader brand marketing initiatives and objectives.
• Bring together performance, commerce and brand considerations to identify where Amazon can support broader growth objectives.
• Translate complex media performance into clear recommendations for client and agency stakeholders.
• Operate effectively within an embedded, highly collaborative environment, partnering across Unilever and WPP Unite teams.

Skills

Commerce media

Retail media

Amazon Ads

E-commerce marketing

Keyword management

Bidding

Budgeting

Performance metrics

Tools

Amazon Sponsored Ads

Amazon DSP

Job description

WPP Media is seeking an Associate Director of Amazon Performance Marketing & Retail Media in New York, embedded with Unilever, to lead commerce media efforts across Sponsored Ads, DSP, and category growth initiatives. You will translate performance and shopper signals into actionable growth strategies while guiding cross‑functional teams.

The role requires deep Amazon expertise, strong commercial judgment, and the ability to shape full‑funnel media plans, optimize budgets, and partner with