Commerce Media Lead — Retail Growth (Hybrid)

WPP Media Limited; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work environment

Job summary

WPP Media Limited seeks a Manager, Commerce Media to drive planning, execution, and optimization of retail media campaigns across top platforms. You will analyze performance data, present strategic recommendations, and lead a team to deliver measurable outcomes for diverse clients.

You will partner with analytics, strategy, and account teams to translate client goals into actionable media plans, ensuring high-quality deliverables within a hybrid work model.

Responsibilities

• Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other networks.
• Lead campaign planning, activation, optimization, and performance analysis to hit client objectives.
• Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
• Stay informed on emerging retail media capabilities and beta opportunities to enhance strategies.
• Adapt campaigns based on retailer capabilities, client priorities, and marketplace dynamics.
• Analyze campaign performance across platforms and identify optimization opportunities.
• Develop clear, concise insights translating data into business recommendations.
• Lead weekly, monthly, quarterly, and wrap-up reporting.
• Establish KPIs aligned to client objectives and track trends.
• Communicate results and strategic implications to clients and stakeholders.
• Build strong client relationships through proactive communication and leadership.
• Coach and develop a team of commerce media professionals.
• Provide training on platform best practices, strategy, and campaign management.
• Support career development with feedback and performance reviews.
• Foster a collaborative, high-performing team with quality deliverables.
• Maintain strong project management across multiple clients and deadlines.
• Create scalable processes to improve efficiency and campaign quality.
• Ensure attention to detail in complex campaigns and reporting structures.
• Collaborate with analytics, strategy, brand, creative, and account teams for integrated solutions.

Job description

WPP Media Limited seeks a Manager, Commerce Media to drive planning, execution, and optimization of retail media campaigns across top platforms. You will analyze performance data, present strategic recommendations, and lead a team to deliver measurable outcomes for diverse clients.

You will partner with analytics, strategy, and account teams to translate client goals into actionable media plans, ensuring high-quality deliverables within a hybrid work model.