Amazon Performance Marketing & Retail Media Lead

Mindshare; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP, a global leader in marketing and advertising services, seeks an Associate Director of Amazon Performance Marketing & Retail Media embedded within Unilever. You will shape Amazon strategy, optimize Sponsored Products, Brands and DSP, and translate performance data into actionable growth recommendations.

The role blends strategic analysis with hands-on campaign management, guiding agency partners, forecasting spend, and driving category growth across retail media.

Qualifications

• Significant experience in commerce media, retail media, Amazon advertising or ecommerce performance marketing.
• Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.
• Ability to evaluate performance through commerce-focused metrics including ROAS, TACoS and new-to-brand acquisition.
• Strong strategic and commercial mindset with the ability to connect media performance to broader category and growth opportunities.
• Experience developing full-funnel commerce media strategies spanning search, display, retargeting and prospecting.
• Strong analytical skills and the ability to diagnose performance changes and translate findings into actionable recommendations.
• Strong communication and stakeholder-management skills with the ability to work across client, agency, finance, brand and commerce teams.

Responsibilities

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands-on audits across campaign structure, keyword strategy, bidding, budget allocation and search-term harvesting.
• Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
• Develop full-funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition.
• Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.
• Build Amazon category growth strategies spanning assortment, hero SKUs and price-pack architecture.

Skills

Amazon advertising

Retail media

Keyword management

Campaign optimization

ROAS analytics

Strategic thinking

Stakeholder management

Data-driven decision making

Job description

WPP, a global leader in marketing and advertising services, seeks an Associate Director of Amazon Performance Marketing & Retail Media embedded within Unilever. You will shape Amazon strategy, optimize Sponsored Products, Brands and DSP, and translate performance data into actionable growth recommendations.

The role blends strategic analysis with hands-on campaign management, guiding agency partners, forecasting spend, and driving category growth across retail media.