Retail Media Search Lead — Growth & ROAS

WPP Media Limited; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Retirement plans

Vision & dental insurance

Significant paid time off

Partner discounts

Mental health awareness days

Job summary

WPP Unite is seeking a Manager, Retail Media Search to lead strategy, activation, and optimization of sponsored search campaigns across Amazon Ads, Walmart Connect and other networks in the US. You will drive keyword strategy, bidding, and product targeting to maximize ROAS and growth for multiple client portfolios.

You will collaborate with Directors and cross-functional teams, mentor junior staff, and help evolve our retail search capabilities in a rapidly changing landscape.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Advertising, or related field.
• Experience in retail media advertising and sponsored search.
• Strong analytical skills with ability to translate data into actions.
• Experience with Pacvue, Skai, Epsilon or similar tools.
• Ability to manage multiple campaigns and client demands in a fast-paced environment.

Responsibilities

• Lead day-to-day strategy, activation, and optimization of sponsored search campaigns across key retail media networks.
• Develop and execute keyword strategies, bidding methodologies, budget allocation, and product targeting.
• Manage campaign structures across Sponsored Products, Sponsored Brands, Sponsored Display where applicable.
• Identify opportunities to improve product discoverability, search visibility, and ROAS while reducing wasted spend.
• Mentor team members and establish best practices across retail search programs.

Skills

Analytical skills

Communication

Stakeholder management

Campaign optimization

Education

Bachelor's degree

Tools

Pacvue

Skai

Epsilon

Job description

WPP Unite is seeking a Manager, Retail Media Search to lead strategy, activation, and optimization of sponsored search campaigns across Amazon Ads, Walmart Connect and other networks in the US. You will drive keyword strategy, bidding, and product targeting to maximize ROAS and growth for multiple client portfolios.

You will collaborate with Directors and cross-functional teams, mentor junior staff, and help evolve our retail search capabilities in a rapidly changing landscape.