AI Search AEO Specialist — Remote Analytics

Strategic Education, Inc.; Washington (District of Columbia); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Strategic Education, Inc. is seeking a hands-on AEO Specialist to own AI search visibility and performance analytics for our organic and AI-driven discovery programs.

The role blends analytical reporting with strategic advisory, reporting to the Director of SEO & AEO for our US Higher Education group. You will build dashboards, monitor KPI trends, and collaborate with Content, Development, and Analytics teams to optimize structured data, schema markup, and AI bot behavior.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, or related field.
• 3–5 years of SEO, analytics, or digital marketing experience.
• Hands-on with structured data and JSON-LD preferred.
• Proficiency with Adobe Analytics, GA4, and Google Search Console.

Responsibilities

• Own day-to-day reporting across SEO, AEO, and AI-visibility performance.
• Build and maintain dashboards using Adobe Analytics, Google Search Console, SEMRush, and Athena.
• Translate raw performance data into clear insights for cross-functional stakeholders.
• Track KPIs tying organic/AI visibility to business outcomes (leads, enrollment funnel).
• Partner with content agency to recommend structured tests as applicable.
• Support quarterly and annual performance reviews with trend analysis and prioritized recommendations.

Skills

SEO analytics

Structured data

Schema markup

Adobe Analytics

GA4

Google Search Console

Semrush

AI visibility tools

Data reporting

Communication

Education

Bachelor's degree

Tools

Athena

Adobe Analytics

Google Search Console

SEMrush

Job description

Strategic Education, Inc. is seeking a hands-on AEO Specialist to own AI search visibility and performance analytics for our organic and AI-driven discovery programs.

The role blends analytical reporting with strategic advisory, reporting to the Director of SEO & AEO for our US Higher Education group. You will build dashboards, monitor KPI trends, and collaborate with Content, Development, and Analytics teams to optimize structured data, schema markup, and AI bot behavior.