AI Search & AEO Analytics Specialist

Capella University Inc; United States; Hybride; USD 76 000 - 114 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision

Tuition assistance

Résumé du poste

Capella University Inc. seeks a hands-on specialist to own AI search visibility and performance analytics for our organic and AI-driven discovery programs. The role blends analytical reporting with strategic advisory on insight-based optimizations.

Reporting to the Director of SEO & AEO for US Higher Education, the position offers deep exposure to AI-search dynamics and data-driven decision making for enrollment outcomes. Hybrid work is supported.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Communications, or related field.
• 3–5 years of experience in SEO, analytics, or digital marketing performance roles.
• Working knowledge of structured data/schema markup (JSON-LD preferred) and willingness to get hands-on with implementation.
• Proficiency with Adobe Analytics, GA4 and Google Search Console; experience with Semrush or similar platforms strongly preferred.
• Familiarity with AI-visibility tools a plus – willingness to learn required.
• Comfortable working with data: building reports, spotting trends, communicating findings to non-technical stakeholders.
• Higher education or regulated-industry marketing experience a plus, not required.

Responsabilités

• AI Search & Answer Engine Optimization (~50%): Partner with Digital Solutions to implement and maintain structured data, schema markup, and entity modeling for visibility across search engines, AI Overviews, and answer engines.
• AI Search & Answer Engine Optimization (~50%): Monitor citation presence, brand mentions and competitive share of voice across AI-generated answers using Athena.
• AI Search & Answer Engine Optimization (~50%): Conduct AI bot analysis – crawl behavior, retrieval patterns – to understand how LLMs access content and recommend optimizations.
• AI Search & Answer Engine Optimization (~50%): Collaborate with Content Strategists to structure pages for extractability by traditional and generative search systems.
• AI Search & Answer Engine Optimization (~50%): Stay current on evolving AI search behavior and flag emerging platforms or ranking factors.
• Analytics & Reporting (~50%): Own day-to-day reporting across SEO, AEO, and AI-visibility performance (organic traffic, rankings, citation share, LLM mention frequency).
• Analytics & Reporting (~50%): Build dashboards using Adobe Analytics, GA4, Google Search Console, SEMRush, and Athena.
• Analytics & Reporting (~50%): Translate raw performance data into clear insights for cross-functional stakeholders.
• Analytics & Reporting (~50%): Track KPIs tying visibility to business outcomes (leads, page conversions, enrollment funnel).
• Analytics & Reporting (~50%): Partner with content agency to recommend structured tests and support quarterly reviews.

Connaissances

SEO & Analytics

Data visualization

Adobe Analytics

GA4

Google Search Console

Semrush

Schema markup

JSON-LD

Cross-functional communication

Formation

Bachelor's degree in Marketing, Data Analytics, Communications, or related field

Outils

Adobe Analytics

GA4

Google Search Console

Semrush

Athena

Description du poste

Capella University Inc. seeks a hands-on specialist to own AI search visibility and performance analytics for our organic and AI-driven discovery programs. The role blends analytical reporting with strategic advisory on insight-based optimizations.

Reporting to the Director of SEO & AEO for US Higher Education, the position offers deep exposure to AI-search dynamics and data-driven decision making for enrollment outcomes. Hybrid work is supported.