AI-Powered Performance Marketing Manager

Affiliate Landscape

United States

Remote

USD 120,000 - 180,000

Full time

7 days ago

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Benefits offered by this job

401K with company match

Health, dental, vision plans

Wellness stipend

Job summary

NerdWallet is seeking a Performance Marketing Manager to lead paid media across SEM, YouTube, display, and affiliate channels. You will partner with data, analytics, and engineering teams to define measurement needs, map new conversion events, and optimize campaigns with AI tools to drive lead generation and customer acquisition in a fast-paced, remote US setting.

The role blends hands-on execution with strategic roadmap development, requiring strong analytical skills and a track record of

Qualifications

5+ years of paid search experience, ideally in lead generation.
Proven track record using AI tools (Claude, ChatGPT, Gemini) to accelerate marketing and optimize creative processes.
Strong vision for AI-driven, video-inclusive paid marketing tactics.
Experience scaling paid search with CPA/CAC and ROAS improvements.

Responsibilities

Own paid marketing strategy, execution, and performance across multiple verticals.
Build campaign structures across SEM, YouTube, display, and other platforms.
Manage campaigns end-to-end: setup, QA, pacing, optimization.
Develop testing plans for new verticals, bidding, and funnel experiences.
Deliver recurring performance reporting and insights to stakeholders.
Collaborate with data, analytics, and engineering teams to define measurement and events.