AI-Powered Performance Marketing Lead (Remote)

NerdWallet, Inc; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K matching

Health, dental, vision plans

Remote work stipend

Job summary

NerdWallet, Inc. is seeking a Paid Media Lead to drive customer acquisition across multiple financial services verticals. The role combines hands-on execution with strategic planning, leveraging AI tools to optimize campaigns and generate measurable results.

You'll partner with analytics, business, creative, and engineering teams to build a roadmap, launch campaigns, and continuously improve value for customers. Remote role based in the U.S., reporting to the Managing Director.

Qualifications

• 5+ years of paid search experience, ideally in lead gen.
• Proven track record of using AI tools to accelerate marketing functions.
• Experience with video marketing and YouTube to extend reach.

Responsibilities

• Own paid marketing strategy, execution, and performance across verticals.
• Build campaign structures across SEM, YouTube, display, and AI platforms.
• Monitor performance, optimize campaigns, and report results to stakeholders.

Skills

Paid media

SEM

YouTube ads

AI tooling

Education

Bachelor's degree

Tools

Google Ads

LinkedIn Ads

Open AI

Job description

NerdWallet, Inc. is seeking a Paid Media Lead to drive customer acquisition across multiple financial services verticals. The role combines hands-on execution with strategic planning, leveraging AI tools to optimize campaigns and generate measurable results.

You'll partner with analytics, business, creative, and engineering teams to build a roadmap, launch campaigns, and continuously improve value for customers. Remote role based in the U.S., reporting to the Managing Director.