AI-Powered Paid Media Growth Director

Bluevine; Jersey City (NJ); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K plan

PTO & Holidays

Parental leave

Life insurance

Commuter pass

Weekly catered lunches

Volunteering events

Happy hours

Job summary

Bluevine is seeking a Director of Paid Media & Growth in Jersey City to own the full paid media portfolio and drive durable growth. You will lead strategy, investments, experimentation, and measurement across channels, guiding an AI-native marketing organization to optimize acquisition costs for Checking and Lending customers.

The role reports to the Head of Marketing and requires a proactive, autonomous leader who builds teams, partners with Brand and Product, and shapes a data-driven growth

Qualifications

• Bachelor’s degree or equivalent practical experience preferred; an MBA or advanced quantitative or technical degree is a plus.
• Experience in fintech, financial services, or another regulated category is preferred but not required.
• 12+ years of experience in paid media, growth marketing, or performance marketing, including at least three years leading and developing teams.

Responsibilities

• Lead full-funnel paid marketing strategy across paid search, paid social, CTV, online video, audio, display, and emerging channels.
• Build and lead a high-performing paid media and marketing analytics team with clear ownership and high standards.
• Set long-term vision for Bluevine’s paid marketing function and secure resources to execute it.

Education

Bachelor’s degree or equivalent practical experience

MBA or advanced quantitative or technical degree

Job description

Bluevine is seeking a Director of Paid Media & Growth in Jersey City to own the full paid media portfolio and drive durable growth. You will lead strategy, investments, experimentation, and measurement across channels, guiding an AI-native marketing organization to optimize acquisition costs for Checking and Lending customers.

The role reports to the Head of Marketing and requires a proactive, autonomous leader who builds teams, partners with Brand and Product, and shapes a data-driven growth