AI-Driven Growth Strategist, Paid Media (Social)

Direct Agents; New York (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Health, dental, vision benefits

4-day workweek in-office

MacBook Pro provided

AI tools access

Commuter benefits

Dog-friendly office

Job summary

Direct Agents is seeking a Senior Strategist, Paid Media in NYC to partner with clients, driving revenue, LTV, and market share through data-driven insights and cross-channel expertise. You’ll work with Kanopy AI and lead strategy across programmatic, paid social, and paid search.

You’ll apply 4–6 years of paid media experience and excel at translating data into growth plans, communicating with C-suite, and leveraging AI-powered tools to push innovative campaigns.

Qualifications

• 4–6 years of paid media experience across search, social, and programmatic.
• Expert in paid social platforms (Meta, Pinterest, LinkedIn).
• Experience with programmatic platforms and ad tech is a plus.
• Ability to translate data into strategic growth plans.
• Comfort with AI-powered tools.
• Strong Excel proficiency.
• Excellent written and verbal communication for C-suite.

Responsibilities

• Advise client accounts on growth impact over tactical metrics.
• Use Kanopy platform to uncover insights and opportunities and deliver strategic recommendations.
• Lead integrated media strategy across programmatic, paid social, and paid search.
• Guide optimization with experimentation strategies.
• Identify account growth opportunities and surface new service recommendations.
• Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations.
• Stay current on emerging platforms and capabilities; bring innovative ideas to client engagements.
• QA all client deliverables and oversee account and specialist teams.

Skills

Paid media

Paid social

Data-driven insights

Excel

Executive communication

AI tools

Growth strategy

Multitasking

C-suite presentation

Tools

TTD

StackAdapt

DV360

Yahoo

Google Ads

Job description

Direct Agents is seeking a Senior Strategist, Paid Media in NYC to partner with clients, driving revenue, LTV, and market share through data-driven insights and cross-channel expertise. You’ll work with Kanopy AI and lead strategy across programmatic, paid social, and paid search.

You’ll apply 4–6 years of paid media experience and excel at translating data into growth plans, communicating with C-suite, and leveraging AI-powered tools to push innovative campaigns.