AI-Powered Medicare Marketing Manager

Johns Hopkins Health Plans; Washington (District of Columbia, WA); On-site; USD 58,000 - 101,000; Full time

Job summary

Johns Hopkins Health Plans is seeking a strategic, data-driven Marketing Manager, Medicare Advantage, to lead growth marketing initiatives for our Medicare Advantage business. This leader will blend Medicare expertise with advanced AI capabilities to design personalized, compliant campaigns that drive membership growth and improve ROI.

The role requires building omnichannel plans across direct mail, digital, TV, social, and events; translating growth objectives into measurable initiatives; and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.
• 5–7+ years of progressive marketing experience.
• 3–5+ years supporting Medicare Advantage, Medicare, or healthcare marketing.
• Experience leading integrated marketing campaigns.
• Experience managing external agencies and vendors.
• Strong project management and analytical capabilities.
• Excellent executive communication skills.

Responsibilities

• Develop strategic Medicare Advantage marketing plans.
• Develop annual and quarterly marketing strategies supporting acquisition, retention, and member engagement goals.
• Build integrated omnichannel marketing plans across direct mail, digital, television, social media, search, broker marketing, community outreach, CRM, email, and events.
• Translate growth objectives into measurable marketing initiatives.
• Identify new market opportunities through consumer insights, competitive intelligence, demographic analysis, and AI-driven forecasting.
• Lead campaign strategy, creative development, execution, budget management, vendor coordination, performance reporting, and continuous optimization.
• Ensure projects are delivered on time, within budget, and aligned with business objectives.

Skills

Strategic marketing

Healthcare marketing

Analytics

Project management

Executive communication

Agency management

Education

Bachelor's degree in Marketing/Business

Job description

Johns Hopkins Health Plans is seeking a strategic, data-driven Marketing Manager, Medicare Advantage, to lead growth marketing initiatives for our Medicare Advantage business. This leader will blend Medicare expertise with advanced AI capabilities to design personalized, compliant campaigns that drive membership growth and improve ROI.

The role requires building omnichannel plans across direct mail, digital, TV, social, and events; translating growth objectives into measurable initiatives; and