AI-Driven Program Marketing Manager

WebMD LLC; Atlanta (GA); On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

Health Insurance (medical, dental, and

Vision coverage

Paid Time Off

401(k) Retirement Plan with employer匹配

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter and/or Transit Benefits

Job summary

Medscape, a division of WebMD, seeks a Program Marketing Manager to design and manage direct-to-physician campaigns, including funded microsites and other digital products. You will track, analyze, and optimize campaigns, and collaborate with Sales, BI, PM, and Production teams to drive results.

You will leverage AI-driven tools to improve reporting, workflow efficiency, and scalability in a fast-paced environment. A background in digital marketing and healthcare marketing is a plus.

Qualifications

• 3+ years combined experience in sales operations, digital marketing, digital agency, or digital analytics.
• Experience in digital marketing, including email, media, and contextual linking.
• Bachelor’s degree in Marketing, Communications, Business or a related field; or equivalent experience
• Advanced MS Excel and Access skills
• Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
• Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
• Advanced communication and writing skills
• Strong analytical and problem-solving skills
• Demonstrated ability to work in a fast-paced environment
• Responsible, accountable, and results-driven
• Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
• Knowledge of databases/database marketing a plus
• Pharmaceutical or healthcare marketing experience a plus

Responsibilities

• Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic insights on campaign and creative performance
• Optimize list targeting and segmentation to improve response rates and overall yield
• Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
• Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
• Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
• Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Skills

Sales operations

Digital marketing

Digital analytics

Excel & Access

Sales analytics

AI tools

Communication skills

Problem solving

Fast-paced environment

Accountability

Database marketing

Healthcare marketing

Education

Bachelor's degree in Marketing/Communications/Business or related field

Tools

Adobe SiteCatalyst (Omniture)

Salesforce.com

Job description

Medscape, a division of WebMD, seeks a Program Marketing Manager to design and manage direct-to-physician campaigns, including funded microsites and other digital products. You will track, analyze, and optimize campaigns, and collaborate with Sales, BI, PM, and Production teams to drive results.

You will leverage AI-driven tools to improve reporting, workflow efficiency, and scalability in a fast-paced environment. A background in digital marketing and healthcare marketing is a plus.