Senior Director: AI-Driven Marketing Transformation

Code and Theory, LLC; New York (NY); On-site; USD 220,000 - 250,000; Full time

Job summary

Code and Theory is hiring a Senior Director to own the operating model for how marketing is planned, executed, measured, and improved inside large enterprises. The role spans CMO to MarTech and data leads, with a focus on AI and data-enabled workflows in modern-scale marketing.

The successful candidate ships transformations inside client stacks, may operate forward-deployed, and will lead executive workshops to convert strategy into a practical roadmap with proof-driven programs and measurable

Qualifications

• 12-15 years across marketing operations, martech, consulting, or transformation delivery.
• Fluency in modern marketing execution from strategy to campaigns and data/privacy requirements.
• Track record of shipping in enterprise environments.
• Commercial instinct in shaping scopes, pricing tied to outcomes, and growth through proof-driven expansion.
• Hands-on fluency with major martech stacks and depth in at least one.
• Working knowledge of CRM, CDP, DAM, data warehouse, identity resolution, consent management; fluency in LLMs and automation tooling.

Responsibilities

• Map the full marketing lifecycle end-to-end and diagnose where the current model breaks.
• Design the target-state operating model and governance to enable rapid yes by brand, legal, and privacy.
• Reinvent the campaign and content supply chain for speed and transparency.
• Retro-engineer marketing workflows into AI-powered pipelines.
• Configure and integrate marketing platforms across major martech ecosystems.
• Wire new pipelines into the existing stack to run within the team’s day.
• Design human-in-the-loop patterns to keep judgment and compliance in workflow.
• Own VP-to-C-suite relationships across CMO and MarTech leads.
• Translate between cross-functional agendas and platform capabilities.
• Run executive workshops to convert strategy into an actionable roadmap and proof-driven programs.
• Train the marketing team and build enablement to sustain the new model after engagement ends.
• Convert engagements into reusable accelerators and partnerships with platform players.

Skills

Marketing operations

Martech

Consulting

Transformation delivery

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Segment

Tealium

Job description

Code and Theory is hiring a Senior Director to own the operating model for how marketing is planned, executed, measured, and improved inside large enterprises. The role spans CMO to MarTech and data leads, with a focus on AI and data-enabled workflows in modern-scale marketing.

The successful candidate ships transformations inside client stacks, may operate forward-deployed, and will lead executive workshops to convert strategy into a practical roadmap with proof-driven programs and measurable