AI-Powered Marketing Operations Leader

Artera 2; Santa Barbara (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Full health benefits

Employee development funds

Company holidays and flexible time off

Employee ERGs

Job summary

Artera seeks a Marketing Operations Manager to build and scale the marketing foundation across automation, data, and AI-enabled workflows. You will own HubSpot, CRM integrations, analytics, lifecycle, and campaign processes while collaborating with Revenue Operations and Marketing leadership to drive scalable, data-driven results.

The role emphasizes building templates, QA standards, and AI-driven approaches to reduce manual work, with a focus on cross-functional collaboration and data

Qualifications

• 5–8 years of experience in B2B SaaS Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline.
• Experience in healthtech, or another complex B2B environment.
• Hands-on experience with marketing automation platforms; HubSpot experience strongly preferred.
• Strong Salesforce acumen and understanding of how Marketing and Sales systems connect.
• Experience with lifecycle management, scoring, routing, campaign tracking, automation, sales hand-offs, and marketing data.
• Hands-on experience with Claude and/or other AI tools to build agents, skills, workflows, and automations.
• Comfort with developer concepts (Git/GitHub, repositories, basic front-end or web-forms work).
• Strong systems thinking, project management, and cross-functional communication skills.

Responsibilities

• Own the day-to-day administration, configuration, optimization, and troubleshooting of marketing automation infrastructure (HubSpot, Salesforce integrations).
• Build and maintain lifecycle stages, lead scoring, routing, and SLA processes in collaboration with Revenue Operations.
• Develop AI-enabled workflows and templates to enable scalable campaign execution across Demand Gen, Events, Brand, and other functions.
• Partner with marketers to identify high‑value AI opportunities and ensure data quality and governance across systems.
• Document repeatable processes and translate them into scalable AI-enabled workflows and agents.

Tools

Claude

HubSpot

Salesforce

Git/GitHub

Lifecycle management

Project management

AI workflows

Cross-functional comms

Job description

Artera seeks a Marketing Operations Manager to build and scale the marketing foundation across automation, data, and AI-enabled workflows. You will own HubSpot, CRM integrations, analytics, lifecycle, and campaign processes while collaborating with Revenue Operations and Marketing leadership to drive scalable, data-driven results.

The role emphasizes building templates, QA standards, and AI-driven approaches to reduce manual work, with a focus on cross-functional collaboration and data