Marketing Operations & Automation Specialist

RevOps Report; Columbus (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

AssetWatch is seeking a Marketing Operations Analyst to scale the systems, processes, and data powering our marketing engine. This hands-on role sits in Revenue Operations and focuses on campaign operations, lead flow, reporting, and platform management.

The ideal candidate is systems-minded, detail-oriented, and comfortable leveraging AI to improve workflows. You will own HubSpot administration, help integrate HubSpot with Salesforce, and build dashboards that illuminate marketing performance.

Qualifications

• 3 to 5 years of experience in marketing operations or revenue operations for B2B.
• Hands-on experience with HubSpot workflows, lists, forms, properties, segmentation, and reporting.
• Working knowledge of Salesforce campaigns, objects, reporting, and integration with connected systems.
• Experience supporting integrations between HubSpot and Salesforce.
• Comfort with lead routing, enrichment, imports, QA, and data management.

Responsibilities

• Serve as the day-to-day admin and operator of HubSpot across marketing operations workflows, team enablement, standardization, and platform utilization.
• Monitor and maintain HubSpot-Salesforce sync health, troubleshoot issues, and partner with Revenue Operations on integration improvements.
• Build and maintain the operational infrastructure behind marketing campaigns, including forms, landing pages, lists, segments, routing, and supporting workflows.
• Own event operations and list-based lead processing, including imports, enrichment, QA, routing, and handoff to sales.
• Enforce campaign operations standards across UTM governance, attribution, QA, and lead handoff.
• Support ad hoc testing, routing, and operational requests for the marketing team.
• Build, maintain, and deliver recurring marketing performance reports and dashboards.
• Develop deep knowledge of our data to support segmentation, workflow logic, data requests, and analysis.
• Monitor and maintain data health to support accurate reporting, lead flow, attribution, and pipeline outcomes across systems.
• Ensure marketing adheres to data privacy laws and compliance requirements.

Skills

HubSpot

Salesforce

Data analysis

Marketing analytics

Tools

HubSpot

Salesforce

Job description

AssetWatch is seeking a Marketing Operations Analyst to scale the systems, processes, and data powering our marketing engine. This hands-on role sits in Revenue Operations and focuses on campaign operations, lead flow, reporting, and platform management.

The ideal candidate is systems-minded, detail-oriented, and comfortable leveraging AI to improve workflows. You will own HubSpot administration, help integrate HubSpot with Salesforce, and build dashboards that illuminate marketing performance.