AI-Powered Marketing Operations Lead (SaaS)

Preservica; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Life Insurance

Private Health Insurance

Employee benefits

Job summary

Preservica in Boston seeks a Marketing Operations Manager to design and own an AI-powered ops function, integrating Pardot and Salesforce to drive pipeline and governance.

You’ll build cohort-based reporting and attribution, automate AI-enabled workflows, and partner with Demand Gen, Sales, and RevOps to diagnose funnel leaks and accelerate revenue. This role blends strategy with hands-on analytics and requires establishing scalable processes across Marketing and Sales.

Qualifications

• 5+ years in marketing operations or RevOps for a B2B SaaS company.
• Experience with Salesforce campaigns, lead routing, and attribution reporting.
• Proven use of Claude or similar LLMs to produce messaging or content at scale.
• Strong SQL for ad hoc analysis and troubleshooting.
• Ability to explain funnel analytics to executives and board audiences.

Responsibilities

• Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and ROI for leadership review.
• Build and maintain attribution infrastructure and campaign-to-revenue reporting.
• Move attribution toward AI-powered practices with automated anomaly detection and AI-assisted narratives for business reviews.
• Administer Pardot end-to-end: automation rules, lead scoring, Engagement Studio, list segmentation, data hygiene.
• Maintain clean, synchronized data between Pardot and Salesforce including lead routing and deduplication.
• Build cohort-based MQL reporting for board-level review across months/campaigns.
• Use Claude to produce personas and messaging variants at volume for campaigns.
• Identify and build AI-driven workflows to replace repetitive ops work.
• Partner with Demand Gen, Sales, and RevOps to diagnose funnel leaks and instrument fixes.
• Document systems, workflows, and runbooks to avoid knowledge silos.
• Ensure CAN-SPAM, GDPR, and CCPA compliance across automated communications.

Skills

Marketing operations

RevOps

Salesforce

Pardot

SQL

Funnel analytics

AI / Claude

Data governance

Tools

Tableau

Looker

Power BI

Job description

Preservica in Boston seeks a Marketing Operations Manager to design and own an AI-powered ops function, integrating Pardot and Salesforce to drive pipeline and governance.

You’ll build cohort-based reporting and attribution, automate AI-enabled workflows, and partner with Demand Gen, Sales, and RevOps to diagnose funnel leaks and accelerate revenue. This role blends strategy with hands-on analytics and requires establishing scalable processes across Marketing and Sales.