Marketing AI Automation Architect

Ziegler Caterpillar

BLOOMINGTON (MN)

On-site

USD 71,000 - 89,000

Full time

10 days ago

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Benefits offered by this job

Health, Dental, Vision and Life Ins.

PTO: 15 days first year

9 paid holidays

401(k) with company match

HSA: tax-free contributions

Disability Insurance, FSA & EAP

Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Inc. is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-enabled marketing operations.

You will build Copilot-based workflows, govern AI usage, and integrate with CRM and marketing platforms to boost efficiency and campaign effectiveness. Collaborate with Marketing Operations, IT, and business stakeholders to automate repetitive tasks, improve knowledge access, and empower marketers to focus on strategy and growth.

Qualifications

Bachelor’s degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
3–5 years in marketing operations, marketing technology, automation, CRM administration, or related roles.
Experience with marketing automation platforms, CRM, workflow automation tools, campaign processes, and customer data management.
Experience building AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
Strong technical and analytical problem-solving skills.
Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through AI.
Experience working across marketing, sales, IT and data teams to support system integrations and adoption.
Attention to detail, governance, and data quality.
Curiosity for emerging AI technologies and willingness to continuously learn.

Responsibilities

Design, build, test, and maintain AI agents and Copilot workflows that automate marketing processes and improve operational efficiency.
Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.
Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
Evaluate new AI platforms, capabilities, and use cases that can create measurable business value and marketing efficiency gains.
Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.