AI-Driven Marketing Analytics Specialist

Zuora, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flexible time off

Parental leave

Learning stipend

Volunteer opportunities

Mental wellbeing resources

Job summary

Zuora, Inc. is seeking an AI-native Marketing Business Analyst to partner with Marketing Executive Leadership. The role transforms complex demand, marketing, customer, and revenue data into actionable insights to drive investment decisions and optimize performance.

The position focuses on marketing analytics, executive measurement, and AI-native analytics & automation to deliver KPI-based dashboards, actionable narratives, and proactive strategic insights for quarterly reviews and planning.

Qualifications

• 5+ years of experience in marketing analytics or related analytical roles.
• Expert-level SQL skills for large, complex datasets.
• Experience building executive-facing dashboards and scorecards.
• Strong understanding of B2B marketing metrics, funnel analytics, attribution, and revenue measurement.
• Ability to influence decision-making through data-driven storytelling.
• Experience using AI tools to improve analytics workflows.
• Proficiency in BI platforms (Tableau, Power BI, Looker, Sigma).
• Excellent communication for presenting to executives.

Responsibilities

• Analyze campaign, digital, event, ABM, product marketing, and demand generation performance.
• Write complex SQL queries to extract and analyze data across systems.
• Build attribution, funnel, and conversion analyses to guide investments.
• Define success metrics and optimize program performance with marketing leaders.
• Maintain reusable documentation and knowledge assets for enablement.
• Conduct ad hoc analyses to support strategic initiatives.
• Partner with data engineering, RevOps, and business systems teams on data quality and governance.
• Validate data accuracy for executive reporting.

Skills

SQL

Marketing analytics

Executive dashboards

BI platforms

Data storytelling

AI tools

Tools

Tableau

Power BI

Looker

Sigma

Job description

Zuora, Inc. is seeking an AI-native Marketing Business Analyst to partner with Marketing Executive Leadership. The role transforms complex demand, marketing, customer, and revenue data into actionable insights to drive investment decisions and optimize performance.

The position focuses on marketing analytics, executive measurement, and AI-native analytics & automation to deliver KPI-based dashboards, actionable narratives, and proactive strategic insights for quarterly reviews and planning.