AI-Powered Email & Lifecycle Marketing Strategist

Content Creators; New York (NY); À distance; USD 121 000 - 175 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision plans

Wellbeing Fund

Mental Health benefits

401(k) program

Education stipend

Flexible vacation

Parental leave

Recharge days

Work from home stipend

Résumé du poste

Gong is hiring an Email Marketing Manager to lead the execution of email programs across the lifecycle, from brand nurture to 1:1 sales-style outreach, driving MQL conversion with audience-focused messaging and clear next actions.

You will craft email copy, optimize lifecycle flows, and collaborate with GTM, Sales, and Demand Gen to align programs with current priorities. AI-assisted writing and testing will accelerate iterations while preserving voice and judgment.

Qualifications

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software.
• Experience executing both marketing nurture programs and sales-style 1:1 email motions.
• Hands-on experience with Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft.
• Ability to use AI to write, test and improve.
• Experience with A/B and multivariate testing and data-driven optimization.
• Knowledge of CAN-SPAM and GDPR in deliverability.
• Understanding GTM strategy fundamentals (ICP, personas, buying stages, signals).

Responsabilités

• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

Connaissances

Email marketing

Lifecycle marketing

B2B SaaS

Marketo

Gong Engage

Outreach

Salesloft

A/B testing

Deliverability basics

Sales collaboration

Outils

Marketo

Gong Engage

Outreach

Salesloft

Salesforce

Description du poste

Gong is hiring an Email Marketing Manager to lead the execution of email programs across the lifecycle, from brand nurture to 1:1 sales-style outreach, driving MQL conversion with audience-focused messaging and clear next actions.

You will craft email copy, optimize lifecycle flows, and collaborate with GTM, Sales, and Demand Gen to align programs with current priorities. AI-assisted writing and testing will accelerate iterations while preserving voice and judgment.