Email Marketing Manager

Gong.io; United States; Remote; USD 121,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Wellbeing stipend

Mental Health benefits

401(k) program

Education & learning stipend

Flexible vacation

Paid parental leave

Quarterly recharge days

Work from home stipend

Job summary

Gong is seeking an Email Marketing Manager to lead the execution of email programs across lifecycle, from brand nurture to 1:1 sales-style outreach that drives MQL conversion. You will craft compelling email copy, optimize flows, and partner with Marketing and Sales to refine targeting and messaging using AI tools while maintaining a human voice.

You will collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure campaigns reflect current GTM priorities and segments.

Qualifications

• 5+ years in email marketing or lifecycle marketing in B2B SaaS or enterprise software.
• Ability to differentiate between marketing and sales emails as channels.
• Hands-on with Marketo and sales engagement platforms (Gong Engage, Outreach or Salesloft).
• Strong AI usage to write, test and improve emails.
• Proven experience running A/B and multivariate tests with data-driven optimizations.
• Knowledge of email deliverability, engagement signals, and list hygiene.
• Understanding GTM fundamentals: ICP, personas, buying stages and signals.
• Experience coordinating with both marketing and SDR teams.
• Strong editorial sense coupled with data-driven mindset.
• Collaborative systems thinker who documents strategy and messaging clearly.

Responsibilities

• Lead and execute email programs across lifecycle, including brand nurture and 1:1 outreach driving MQL conversion.
• Write, edit, and optimize email copy for engagement and conversion across flows and triggers.
• Support automated MQL follow up with Engage flows, templates, and personalization frameworks.
• Maintain a library of email frameworks, subject lines, and reusable messaging components.
• Execute a structured testing program and track KPIs to optimize programs.
• Collaborate with GTM and Sales leadership to align audience strategy with messaging moments.
• Manage email engagement quality: sender reputation, list health, and brand consistency.
• Use AI tools to generate variants, test ideas, and accelerate iteration while preserving voice.
• Coordinate with Demand Gen, Content, Product Marketing, and Field Marketing to reflect GTM priorities in emails.
• Ensure QA standards and copy review processes maintain a high quality bar.

Skills

5+ years in email marketing

Marketing vs Sales emails

Marketo & Gong Engage

AI proficiency

A/B & multivariate testing

Email deliverability

GTM fundamentals

Sales & marketing alignment

Editorial & data instincts

Collaboration

Tools

Marketo

Gong Engage

Outreach

Salesloft

Job description

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

Gong is hiring a Email Marketing Manager to lead the execution of how Gong shows up in the inbox, which can include both marketing nurture programs and 1:1 marketing-supported outbound. This is a craft role for someone who treats email as a conversion channel, not a delivery task, and who is equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies. You think in audiences and angles, you use data to drive messaging relevance, and you use AI to explore options and accelerate iteration without sacrificing voice or judgment.

RESPONSIBILITIES

• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

QUALIFICATIONS

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
• Strong understanding of the difference between marketing email and sales emails as channels
• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
• Proficiency in AI to write, test and improve
• Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programs
• Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
• Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
• Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your work

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $121,000 - $175,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.

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