AI Marketing Transformation Lead

Nextens; Alpharetta (GA); On-site; USD 115,000 - 192,000; Full time

Benefits offered by this job

Health Benefits

401(k) with match

Wellbeing program (Headspace)

Disability & life insurance

Family benefits

Commuter spending accounts

Paid time off

Job summary

LexisNexis Risk Solutions is seeking a strategic Senior Marketing Manager to advance our AI strategy and transformation agenda, driving the marketing AI roadmap and establishing an AI-enabled operating model across the Insurance business.

The role serves as a day-to-day integrator across strategy, operations, technology, governance, and talent development, translating strategic direction into actionable initiatives, scalable workflows, governance frameworks, and workforce enablement programs.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Information Systems, or a related field.
• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, or related leadership roles.
• Demonstrated success leading complex AI, digital, or marketing transformation initiatives from strategy through implementation.
• Experience contributing to operating model design, including governance frameworks, decision rights, cross-functional workflows, RACIs, and human-in-the-loop controls.
• Strong understanding of how artificial intelligence is transforming marketing strategy, customer engagement, content discovery, decision-making, and operating models.
• Experience evaluating emerging technologies, platforms, and strategic partners, including development of business cases and build-versus-buy recommendations.
• Ability to translate technical concepts, including AI agents, workflow orchestration, knowledge systems, and data integrations, into business requirements and operating processes.
• Understanding of responsible AI, governance, risk management, adoption strategies, and enterprise change management considerations.
• Experience defining and measuring adoption, operational effectiveness, efficiency, quality, and business outcomes.
• Working knowledge of generative AI, machine learning, automation technologies, prompt-based tools, and the evolving AI platform ecosystem.
• Familiarity with SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) concepts.

Responsibilities

• Lead the day-to-day execution and ongoing evolution of the marketing AI transformation roadmap across multiple workstreams.
• Support the design and phased implementation of an AI-enabled marketing operating model, including governance structures, decision rights, workflows, operating procedures, and human review controls.
• Identify and prioritize high-value AI opportunities across marketing based on business impact, feasibility, scalability, risk, and organizational readiness.
• Translate changes in customer behavior, digital discovery, and AI-mediated engagement into recommendations for marketing capabilities, content strategies, customer journeys, and channel optimization.
• Drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders to support transformation initiatives and resolve dependencies.
• Develop and manage current-state and future-state workflows that incorporate AI capabilities, governance requirements, knowledge management, measurement frameworks, and workforce considerations.
• Evaluate build, buy, and partner alternatives by supporting business case development, platform assessments, proof-of-concept initiatives, and vendor evaluations.
• Facilitate the development of AI agent use cases and end-to-end workflows, including knowledge requirements, inputs, outputs, escalation paths, collaboration models, and human oversight.
• Coordinate pilot programs and support the transition of validated AI capabilities into scalable production workflows and operating procedures.
• Manage transformation governance processes and executive reporting, providing clear, actionable updates on progress, risks, opportunities, decisions, and business results.
• Support organizational readiness and long-term adoption through communications, training, capability-building initiatives, and change management activities.
• Partner with analytics and operations teams to establish measures of AI adoption, effectiveness, efficiency, quality, and business impact.
• Monitor emerging AI trends, platform developments, and competitive activity to inform roadmap priorities and strategic recommendations.

Skills

Analytical skills

Strategic thinking

Program management

Communication skills

Education

Bachelor's degree in Business, Marketing, Communications, Information Systems

Advanced degree preferred

Job description

LexisNexis Risk Solutions is seeking a strategic Senior Marketing Manager to advance our AI strategy and transformation agenda, driving the marketing AI roadmap and establishing an AI-enabled operating model across the Insurance business.

The role serves as a day-to-day integrator across strategy, operations, technology, governance, and talent development, translating strategic direction into actionable initiatives, scalable workflows, governance frameworks, and workforce enablement programs.