AI Labs Business Development Principal — Transit Solutions

Tech Sales Jobs; New York (NY); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Parental leave

Job summary

Via is building AI Labs in New York City and seeks a Business Development Associate Principal to bridge marketing and sales. You will own research and outreach to develop meaningful engagement with top prospects and customers, enabling partnerships that drive AI-driven transit solutions.

This role involves building a book of business for a fast-growing vertical, shaping the team’s approach, and collaborating with commercial teams to align outreach with regional growth goals.

Qualifications

• 3-4 years of experience in B2B marketing, ABM, or a sales development (BDR/SDR) role.
• Analytical mindset with ability to use campaign data to adjust strategy.
• Proficiency in CRM and marketing automation tools to manage high outreach volumes.

Responsibilities

• Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
• Perform deep-dive account research to create buying committee maps and account plans.
• Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate Via AI solutions.

Skills

B2B marketing

Account-based marketing

Sales development

CRM usage

Marketing automation

Communication

Tools

CRM tools

Marketing automation tools

Job description

Via is building AI Labs in New York City and seeks a Business Development Associate Principal to bridge marketing and sales. You will own research and outreach to develop meaningful engagement with top prospects and customers, enabling partnerships that drive AI-driven transit solutions.

This role involves building a book of business for a fast-growing vertical, shaping the team’s approach, and collaborating with commercial teams to align outreach with regional growth goals.