Business Development Associate, AI Labs

Tech Sales Jobs; New York (NY); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Comprehensive health coverage

401(k) with company match

Fully paid parental leave

Bonus target

Job summary

Via in New York, New York seeks a Business Development Associate for its AI Labs vertical. You will build a pipeline, perform deep account research, and run multi-channel outreach to engage top prospects and customers in urban AI solutions.

Ideal candidates have 1–3 years in B2B marketing or SDR roles, strong analytical skills, and proficiency with CRM/automation tools. You will collaborate with marketing and commercial teams in a high-growth environment.

Qualifications

• 1–3 years in B2B marketing, ABM or SDR/BDR roles.
• Analytical mindset with ability to translate data into outreach strategy.
• Proficiency in CRM and marketing automation to manage high volumes of outreach.

Responsibilities

• Build pipeline for AI Labs, a new vertical focused on city-scale AI solutions.
• Conduct deep-dive account research and create buying committee maps.
• Lead multi-channel outreach via email, phone, and LinkedIn.
• Facilitate meetings, demos, qualify leads and close where appropriate.
• Maintain CRM and marketing tech to ensure data accuracy and scalable processes.
• Collaborate with commercial teams to align outreach with regional growth.

Skills

B2B marketing

ABM

Sales development

CRM proficiency

Campaign analysis

Tools

CRM tools

Marketing automation

Job description

Business Development Associate, AI Labs

Location: New York, New York

Department: Marketing

Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide. Now, we are building our next frontier: AI Labs. This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.

As a Business Development Associate, you will operate at the intersection of marketing and sales to support the growth of AI Labs. You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions.

This is an exciting role, tasked with building a book of business for a fast-growing new vertical. You’ll play a key role in shaping the team’s approach and helping cities develop new AI solutions.

About the Role:

• Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
• Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
• Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
• Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
• Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
• Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

About You:

• Minimum of 1–3 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
• Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
• Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
• Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
• Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
• Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Compensation and Benefits:

• All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
• Salary Range: $70,000-$80,000 + $5k bonus target
• Comprehensive health coverage, with low-cost dental and vision plans
• A 401(k) with company match and vesting
• Fully paid parental leave for new parents, with extended leave options
• Additional benefits (mental health, pet insurance, and other wellness perks)

Via is an equal opportunity employer.