AI Growth & Monetization Product Lead

TikTok; San Jose (CA); On-site; USD 228,000 - 462,000; Full time

Job summary

TikTok is seeking an AI Growth Product Lead in San Jose to drive the AI-powered growth portfolio across monetization platforms. You will own the vision, roadmap, and success metrics, guiding cross-functional teams and external partners through ambitious product programs.

Lead the development of agents, GEO capabilities, and privacy-aware attribution, while aligning with senior stakeholders and delivering measurable increases in acquisition, activation, and revenue.

Qualifications

• 5+ years of product management experience, including ownership of growth, advertising, marketing technology, AI products, or marketing platforms.
• Demonstrated success improving acquisition, conversion, retention, revenue, or marketing efficiency through product development.
• Strong understanding of paid advertising, attribution, experimentation, audience systems, creative operations, or lifecycle marketing.
• Experience shipping AI/ML or LLM-powered products; familiarity with agents, tool use, retrieval, evaluation, guardrails, and human-in-the-loop workflows.
• Strong analytical skills and the ability to lead technical discussions on platform architecture, APIs, data quality, reliability, and privacy.
• Excellent product judgment, communication, and cross-functional leadership.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Own the vision, roadmap, and success metrics for the AI growth portfolio, translating customer needs and growth goals into scalable products, platform capabilities, and experiments.
• Define boundaries between autonomous execution, human review, and manual control, with appropriate permissions, evaluation, explainability, audit, rollback, and escalation mechanisms.
• Build agents that plan, launch, monitor, diagnose, and optimize paid campaigns, including audience, budget, bidding, creative, pacing, and performance recommendations.
• Develop GEO capabilities that measure brand visibility and answer quality, identify content gaps, and automate prompt auditing, content optimization, publishing, and impact measurement using first-party and external signals.
• Unify identity, campaign orchestration, creative production, activation, attribution, experimentation, reporting, and lifecycle engagement across paid, owned, and organic channels.
• Enable reusable APIs, integrations, and workflow templates for internal and external activation, including privacy-aware attribution and incrementality measurement.
• Advance AI-powered creative generation, localization, quality review, performance learning, and automated lifecycle engagement while improving reliability, latency, data freshness, and user experience.
• Define the AI-native operating model and prioritize high-value workflows for augmentation, automation, and agent-led execution across Product, Growth, Marketing, Sales, and Operations.
• Build reusable enablement infrastructure—including approved tools, data connectors, templates, evaluation harnesses, and shared agent components—and redesign workflows with clear human-in-the-loop controls.
• Drive adoption through training, playbooks, office hours, and AI champions; establish privacy, security, model-risk, and audit governance, and measure impact through usage, cycle time, quality, automation coverage, cost, and decision velocity.
• Use research, behavioral data, experiments, and failure analysis to guide decisions and track growth impact, efficiency, adoption, reliability, task quality, and user satisfaction.
• Align senior stakeholders, resolve roadmap trade-offs, lead distributed cross-functional teams, and stay hands-on with prototypes, data, agent testing, customers, and launch reviews.

Skills

Product management

Growth

Advertising tech

AI products

Cross-functional leadership

Education

Bachelor’s degree or equivalent practical experience

Tools

SQL

Job description

TikTok is seeking an AI Growth Product Lead in San Jose to drive the AI-powered growth portfolio across monetization platforms. You will own the vision, roadmap, and success metrics, guiding cross-functional teams and external partners through ambitious product programs.

Lead the development of agents, GEO capabilities, and privacy-aware attribution, while aligning with senior stakeholders and delivering measurable increases in acquisition, activation, and revenue.