AI-First Marketing Programs Specialist

The Wrap; Scottsdale (AZ); Hybride; USD 64 000 - 79 000; Plein temps

Résumé du poste

Gusto is seeking an AI‑driven Marketing Programs Specialist to operationalize marketing strategy across new client acquisition and product communications. You will collaborate with Demand Gen and Product Marketing, leveraging AI as a core tool to accelerate campaigns and asset production in a fast-paced, B2B SaaS setting.

You’ll contribute to lifecycle programs, demand generation, and cross-functional initiatives while building hands-on experience with modern marketing tech in a hybrid

Qualifications

• 3+ years in a B2B marketing role, ideally SaaS/tech.
• Fluency with AI tools as your default way of working; able to build GPTs or automation.
• Organized and detail-oriented, able to manage multiple tasks and deadlines across parallel workstreams.
• Reliable follow-through; you take ownership of your commitments.
• Clear communicator who collaborates well with internal teams and external partners.

Responsabilités

• Grow into more ownership over campaigns and programs as you gain experience.
• Coordinate LinkedIn and Google Ads campaigns using AI to accelerate audience research and optimize creatives.
• Plan and execute prospect-facing webinars and digital campaigns with registration, landing pages, and follow-up reporting.
• Build acquisition nurtures and lead workflows in HubSpot with AI-powered messaging.
• Activate customer stories across channels and turn each story into assets for nurture and sales enablement.
• Distribute release notes and product updates to developers with AI-adjusted variants.
• Execute lifecycle programs in HubSpot including onboarding nurtures and expansion campaigns.
• Maintain a unified marketing calendar and generate leadership reports, avoiding message conflicts.

Connaissances

B2B marketing

AI tools literacy

Organized detail-oriented

Clear communicator

Cross-functional collaboration

Demand Gen experience

Lifecycle marketing

Developer marketing

Outils

HubSpot

Salesforce

Zoom

Notion

Asana

Gumloop

Glean

Claude

Description du poste

Gusto is seeking an AI‑driven Marketing Programs Specialist to operationalize marketing strategy across new client acquisition and product communications. You will collaborate with Demand Gen and Product Marketing, leveraging AI as a core tool to accelerate campaigns and asset production in a fast-paced, B2B SaaS setting.

You’ll contribute to lifecycle programs, demand generation, and cross-functional initiatives while building hands-on experience with modern marketing tech in a hybrid