AI-First Marketing Manager — Remote Growth Leader

Puffy; Philadelphia (Philadelphia County); Remote; USD 86,000 - 143,000; Full time

Benefits offered by this job

Remote first

AI-native tool stack

Learning budget up to $5,000 per year

401(k) with company match

Free Puffy mattress

Puffy product discounts

Job summary

Puffy, a market-leading AI-first D2C mattress brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign—covering consumer research, campaign strategy, AI-assisted briefs and scripts, and select strategic partnerships, reporting to the Director of Marketing.

This individual contributor role is remote across the USA, with a clear path from Senior Marketing Manager to Head of Creative Strategy.

Qualifications

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• Understanding of how digital advertising platforms (Meta, Google, Demand Gen) work.
• Ability to research consumer preferences, buying patterns, and market trends and translate findings into messaging.
• Understanding of ad copywriting, scriptwriting, and creative concept development.

Responsibilities

• Turn research into campaigns by translating insights into messaging and creative ideas.
• Develop briefs and scripts for AI-assisted briefs and scripts for the AI video generation team.
• Coordinate with paid channels to bring assets to market and measure performance for next rounds.
• Manage exclusive strategic affiliate partnerships and review opportunities with marketing leadership.

Skills

Marketing strategy

D2C marketing

AI marketing tools

Campaign ideation

Ad copywriting & scripting

Partnerships management

Cross-functional collaboration

Analytics & performance

Tools

Meta Ads Manager

Google Ads

Demand Gen platforms

Job description

Puffy, a market-leading AI-first D2C mattress brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign—covering consumer research, campaign strategy, AI-assisted briefs and scripts, and select strategic partnerships, reporting to the Director of Marketing.

This individual contributor role is remote across the USA, with a clear path from Senior Marketing Manager to Head of Creative Strategy.