AI-First Lifecycle Marketing Lead — Remote

LawnStarter; Seattle (WA); On-site; USD 135,000 - 165,000; Full time

Job summary

LawnStarter is hiring for a lifecycle marketing role that leads end-to-end customer messaging across LawnStarter, Lawn Love, and Home Gnome. You’ll own strategy, copy, execution, and measurement, with AI at the core for segmentation and content generation.

You’ll work with agentic AI, build templates and content blocks, and push changes through Braze via its API. The role emphasizes experimentation, monitoring, and brand-consistent messaging.

Qualifications

• Experience leading lifecycle marketing programs with an AI-first approach.
• Ability to build and test personalized messaging at scale.
• Comfort working against a repository and version control to deploy content.

Responsibilities

• Own end-to-end lifecycle marketing across three brands.
• Lead strategy, roadmap, copy, execution, and measurement of messages.
• Define where AI handles segmentation, copy, and campaign build.
• Monitor transactional health and ensure alignment across channels.
• Collaborate with brand to apply voice standards across three brands.

Skills

AI strategy

Braze

Copywriting

Content automation

Version control

Data analysis

Tools

Claude Code

Codex

Cursor

Braze API

Liquid

HTML

JSON

Job description

LawnStarter is hiring for a lifecycle marketing role that leads end-to-end customer messaging across LawnStarter, Lawn Love, and Home Gnome. You’ll own strategy, copy, execution, and measurement, with AI at the core for segmentation and content generation.

You’ll work with agentic AI, build templates and content blocks, and push changes through Braze via its API. The role emphasizes experimentation, monitoring, and brand-consistent messaging.