AI-Driven Lifecycle Marketing Architect (Hybrid)

Nashville Public Radio; Georgia; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Advancement opportunities

Paid time off

Parental leave

Training & development

Vision insurance

401(k)

401(k) matching

Performance bonus

Company events

Competitive salary

Dental insurance

Employee discounts

Flexible schedule

Free snacks

Job summary

Fortidia in Lakewood, CO is hiring a Lifecycle Marketing Specialist to design and execute lifecycle programs for AlphaGraphics, PostNet, and World Options across email, SMS, direct mail, portals, and franchisee communications.

You will own lifecycle strategy, content creation, and campaign measurement, using AI tools to accelerate ideation while preserving brand integrity. Reporting to the National Marketing Manager, this role blends analytics with creative execution.

Qualifications

• 5–7 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or a comparable owned‑channel discipline.
• Demonstrated experience running lifecycle programs end to end, including strategy, segmentation, copy, creative, build, and measurement.
• Strong copywriting skills, with experience creating email, SMS, or direct mail content in a clear brand voice.
• Working creative skills in Canva or comparable tools, with the ability to produce on‑brand assets without depending on a designer for routine work.
• Hands‑on experience with at least one CRM or marketing automation platform such as HubSpot, Salesforce, Marketo, or similar, with the ability to learn new platforms quickly.
• Strong creative judgment, with the ability to evaluate copy, design, and visual assets for clarity, effectiveness, and brand consistency.
• Experience scheduling and publishing content across owned channels using content management or publishing platforms.
• Demonstrated understanding of revenue‑based lifecycle metrics, including repeat purchases and customer growth.

Responsibilities

• Map journeys across brands and identify lifecycle ROI.
• Define audience, timing, channel mix and success metrics for lifecycle programs.
• Design lifecycle program architecture for each brand, defining audience, timing, channel mix, success metrics, and optimization opportunities.
• Build customer journeys and launch campaigns across email, SMS, direct mail, portals, and franchisee communications.
• Write clear, on‑brand content across channels and evaluate agency work for quality and brand consistency.
• Configure campaigns in CRM/marketing automation platforms and manage audience rules.
• Schedule and publish content across owned channels ensuring timely launches.
• Use AI tools to accelerate ideation, drafting, editing, and analysis while preserving brand voice.
• Coordinate lifecycle work with PR moments and brand campaigns for a unified customer experience.
• Report lifecycle outcomes in revenue terms to the team and senior leadership.

Skills

Lifecycle marketing

CRM marketing

Email marketing

Copywriting

Canva

HubSpot

Salesforce

Marketo

AI tools

Content scheduling

Tools

HubSpot

Salesforce

Marketo

Job description

Fortidia in Lakewood, CO is hiring a Lifecycle Marketing Specialist to design and execute lifecycle programs for AlphaGraphics, PostNet, and World Options across email, SMS, direct mail, portals, and franchisee communications.

You will own lifecycle strategy, content creation, and campaign measurement, using AI tools to accelerate ideation while preserving brand integrity. Reporting to the National Marketing Manager, this role blends analytics with creative execution.