Lifecycle Marketing Director - AI-Powered Growth (Remote)

Quiet Capital; United States; On-site; USD 160,000 - 195,000; Full time

Benefits offered by this job

Equity options

401(k) retirement plan

Generous paid time off

100% paid parental leave

Healthcare plans

Job summary

Caribou is seeking an experienced Lifecycle Marketing Director to own and reimagine how we engage customers across the journey from first interaction to post-funded advocacy. You’ll set the strategy for communications across channels, using data, experimentation, and AI to personalize experiences and drive growth.

You’ll partner with Marketing, Product, Sales & Operations, and Analytics to build a scalable lifecycle program, lead a high‑performing team, and ensure compliant, high‑quality

Qualifications

• 10+ years in Lifecycle, CRM, or retention marketing.
• Hands-on expertise with marketing automation platforms; Braze preferred.
• Proven track record of driving conversion lift through Lifecycle programs.
• Analytical and experimentation-driven with cohort analysis and performance insights.
• Experience using AI to improve marketing execution.

Responsibilities

• Own the Lifecycle strategy and communications journey across email, SMS, and calls.
• Build segmentation and personalization strategies.
• Drive measurable conversion lift by optimizing end-to-end customer journeys.
• Shape AI usage to support the customer journey and decisioning.
• Lead and manage the Lifecycle Marketing Operations function and partnerships.
• Establish rigorous experimentation and measurement frameworks with Analytics.

Skills

Lifecycle marketing

CRM / retention

Marketing automation

AI in marketing

Analytics & experimentation

Cross-functional leadership

Data-driven decisioning

Tools

Braze

SendGrid

Iterable

Job description

Caribou is seeking an experienced Lifecycle Marketing Director to own and reimagine how we engage customers across the journey from first interaction to post-funded advocacy. You’ll set the strategy for communications across channels, using data, experimentation, and AI to personalize experiences and drive growth.

You’ll partner with Marketing, Product, Sales & Operations, and Analytics to build a scalable lifecycle program, lead a high‑performing team, and ensure compliant, high‑quality