AI-First Content Strategist for Generative SEO

EPAM Systems Inc; Newtown (PA); Remote; USD 80,000 - 118,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

401(k) Match

Paid Time Off

LinkedIn Learning

Discretionary Bonus

Long-Term Incentives

Job summary

EPAM Systems, Inc. seeks a Senior Content Strategist specializing in AI Strategy to drive AI-first content initiatives and GEO optimization. You will shape editorial governance, ensure EU transparency compliance, and lead scalable content programs across adaptive AI environments.

The role focuses on AI-enabled content operations, human and AI-mediated experiences, and advancing generative search strategies while aligning with regulatory requirements.

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background working with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques.
• Experience managing in-house content programs with focus on scalability and AI integration.
• Knowledge of content compliance requirements, particularly EU AI transparency regulations.
• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred.
• Strategic mindset for evolving content operations in AI-driven environment.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences.
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization.
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems.
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions.
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations.
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences.

Skills

AI tools

Content operations

AI agents

GEO/AEO

Compliance knowledge

Sitecore XM

Gradial governance

AI-driven strategy

Tools

Gradial

Sitecore XM

Job description

EPAM Systems, Inc. seeks a Senior Content Strategist specializing in AI Strategy to drive AI-first content initiatives and GEO optimization. You will shape editorial governance, ensure EU transparency compliance, and lead scalable content programs across adaptive AI environments.

The role focuses on AI-enabled content operations, human and AI-mediated experiences, and advancing generative search strategies while aligning with regulatory requirements.