AI-Driven SEO & Content Strategy Lead

Gen Digital Inc.; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) retirement plan with company-m

HSA funding: $500–$1,500/year

Wellness and fitness reimbursement

Sustainable home improvement allowance

Tuition and education reimbursement

Job summary

Gen Digital Inc. is seeking a Senior AI Search & SEO Strategist to advance Discoverability for its consumer brands across the open web, AI surfaces, and organic channels.

You will shape content optimization for cybersecurity and identity portfolios, guiding how Gen's sites appear as search systems and AI agents evolve, while collaborating with cross-functional partners to drive brand visibility and customer acquisition.

Qualifications

• 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance.

Responsibilities

• Partner with technical SEO, web development, UX, and product teams to align content strategy with organic and AI Search best practices.
• Identify and own new brand-visibility and audience-growth projects, securing cross-functional support and reporting value to leadership.
• Serve as the primary organic and AEO POC for internal and external partners, providing briefs and reviewing deliverables for web projects to ensure standards are met.
• Champion SEO and AEO best practices across marketing, web production, product, and other internal teams.

Skills

SEO

AEO

Content strategy

Editorial optimization

Analytics

Entity SEO

AI-powered search

Cross-functional collaboration

Claude/ChatGPT

LLM monitoring tools

Tools

Semrush

Ahrefs

Google Search Console

Screaming Frog

Looker Studio

Power BI

Job description

Gen Digital Inc. is seeking a Senior AI Search & SEO Strategist to advance Discoverability for its consumer brands across the open web, AI surfaces, and organic channels.

You will shape content optimization for cybersecurity and identity portfolios, guiding how Gen's sites appear as search systems and AI agents evolve, while collaborating with cross-functional partners to drive brand visibility and customer acquisition.