AI-First Content Strategist: GEO & Strategy

EPAM Systems, Inc.; New York (NY); Hybrid; USD 80,000 - 118,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Life and AD&D Insurance

Job summary

EPAM Systems, Inc. is seeking a Senior Content Strategist specialized in AI Strategy to drive AI-enabled content operations and a major Sitecore migration.

You will define governance, ensure regulatory compliance, and optimize content visibility in generative search environments across global projects. In this role, you will shape editorial strategy, establish AI readiness criteria, and implement GEO/Content operations frameworks while maintaining SEO performance.

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and generative search optimization techniques.
• Experience managing in-house content programs with a focus on AI integration.
• Knowledge of content compliance requirements, particularly EU AI transparency regulations.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences.
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization.
• Implement GEO strategies while preserving existing SEO performance in new systems.
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations.

Skills

AI tools

Content operations

GEO/AEO best practices

Sitecore XM

Gradial familiarity

Editorial strategy

Regulatory compliance

Tools

Gradial

Sitecore XM

Job description

EPAM Systems, Inc. is seeking a Senior Content Strategist specialized in AI Strategy to drive AI-enabled content operations and a major Sitecore migration.

You will define governance, ensure regulatory compliance, and optimize content visibility in generative search environments across global projects. In this role, you will shape editorial strategy, establish AI readiness criteria, and implement GEO/Content operations frameworks while maintaining SEO performance.