AI-First Content Strategist for GEO & Sitecore Migration (Remote)

EPAM Systems; United States; On-site; USD 80,000 - 118,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

Flexible Spending Accounts (Healthcare

Short-Term and Long-Term Disability

Life and AD&D Insurance

Employee Assistance Program

Unlimited access to LinkedIn learning

Matched 401(k) Retirement Savings Plan

Paid Time Off

Paid Holidays

Legal Plan

Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

Job summary

EPAM Systems is seeking a Senior Content Strategist specializing in AI Strategy to drive AI-enabled content initiatives, governance, and GEO optimization across Sitecore-powered environments. You will lead AI-first content strategy, ensure regulatory compliance, and enable AI-driven discovery and generative search visibility while collaborating with global teams on scalable content programs.

This role supports a global digital transformation, with mentorship, learning opportunities, and a

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background working with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Skills

AI strategy

AI governance

Content operations

Editorial strategy

Strategic leadership

Tools

Sitecore XM

Gradial

Job description

EPAM Systems is seeking a Senior Content Strategist specializing in AI Strategy to drive AI-enabled content initiatives, governance, and GEO optimization across Sitecore-powered environments. You will lead AI-first content strategy, ensure regulatory compliance, and enable AI-driven discovery and generative search visibility while collaborating with global teams on scalable content programs.

This role supports a global digital transformation, with mentorship, learning opportunities, and a