Senior Content Strategist - AI Strategy

EPAM Systems Inc; Newtown (PA); Remote; USD 80,000 - 118,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account

401(k) Match

Paid Time Off

LinkedIn Learning

Discretionary Bonus

Long-Term Incentives

Job summary

EPAM Systems, Inc. seeks a Senior Content Strategist specializing in AI Strategy to drive AI-first content initiatives and GEO optimization. You will shape editorial governance, ensure EU transparency compliance, and lead scalable content programs across adaptive AI environments.

The role focuses on AI-enabled content operations, human and AI-mediated experiences, and advancing generative search strategies while aligning with regulatory requirements.

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background working with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques.
• Experience managing in-house content programs with focus on scalability and AI integration.
• Knowledge of content compliance requirements, particularly EU AI transparency regulations.
• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred.
• Strategic mindset for evolving content operations in AI-driven environment.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences.
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization.
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems.
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions.
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations.
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences.

Skills

AI tools

Content operations

AI agents

GEO/AEO

Compliance knowledge

Sitecore XM

Gradial governance

AI-driven strategy

Tools

Gradial

Sitecore XM

Job description

Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy , you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments.

At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation. With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change.

Req.#1075326018

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences

• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization

• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems

• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions

• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations

• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Requirements

• Extensive experience with AI tools and content operations in enterprise environments

• Proven background working with AI agents and automated content creation/governance processes

• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques

• Experience managing in-house content programs with focus on scalability and AI integration

• Knowledge of content compliance requirements, particularly EU AI transparency regulations

• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred

• Strategic mindset for evolving content operations in AI-driven environment

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $118,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.