AI-Driven SEO & GEO Content Strategist

DDN; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

DDN is seeking an SEO, GEO & Content Optimization Manager who blends analytical rigor with sharp content instincts to drive qualified traffic and AI-friendly content. You will craft a GEO strategy, optimize content for AI answer engines, and guide content creation that supports these insights.

Responsibilities include keyword research with Semrush, optimizing for AI retrieval, and collaborating across PMM and content teams to deliver GEO-ready content.

Qualifications

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Hands-on with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
• Strong writing and editing skills with a focus on content clarity and performance.
• Familiarity with AI-based search optimization (GEO) or an eagerness to learn.

Responsibilities

• Conduct keyword, topic, and intent research using Semrush.
• Identify high-value terms that drive qualified traffic and conversions.
• Map competitive rankings to find gaps and opportunities.
• Recommend content priorities, updates, and areas for refinement.
• Build and own DDN's GEO strategy and framework.
• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
• Partner with PMM and content teams to create GEO-ready content.
• Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
• Rewrite or refine content based on search intent and GEO insights.
• Ensure consistency and discoverability across high-impact pages.
• Update and refine chat playbooks using Qualified; align chat experiences with SEO/GEO-driven content priorities.
• Own SEO reporting using Semrush, GA4; track rankings, organic traffic, GEO visibility, page performance, and content health.

Skills

Strong writing & editing

Understanding of search intent

Analytical mindset

Tools

Semrush

GA4

Ahrefs

Moz

Screaming Frog

Job description

DDN is seeking an SEO, GEO & Content Optimization Manager who blends analytical rigor with sharp content instincts to drive qualified traffic and AI-friendly content. You will craft a GEO strategy, optimize content for AI answer engines, and guide content creation that supports these insights.

Responsibilities include keyword research with Semrush, optimizing for AI retrieval, and collaborating across PMM and content teams to deliver GEO-ready content.