AI-First Content Strategist for GEO & Sitecore Migration

EPAM Systems Inc; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

EPAM Systems Inc, a leader in digital innovation, seeks a Senior Content Strategist specializing in AI Strategy to drive GEO and content operations for a Sitecore migration. You will operationalize content for AI success, ensure regulatory alignment, and enhance visibility in generative search environments.

Join EPAM to work with cutting-edge technologies, receive mentorship, and contribute to global projects that shape scalable AI-enabled content programs and drive impactful digital

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background working with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques.
• Experience managing in-house content programs with focus on scalability and AI integration.
• Knowledge of content compliance requirements, particularly EU AI transparency regulations.
• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred.
• Strategic mindset for evolving content operations in AI-driven environment.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Skills

AI Strategy

Content Operations

Governance

Editorial Strategy

Strategic mindset

Tools

Sitecore XM

Gradial

Job description

EPAM Systems Inc, a leader in digital innovation, seeks a Senior Content Strategist specializing in AI Strategy to drive GEO and content operations for a Sitecore migration. You will operationalize content for AI success, ensure regulatory alignment, and enhance visibility in generative search environments.

Join EPAM to work with cutting-edge technologies, receive mentorship, and contribute to global projects that shape scalable AI-enabled content programs and drive impactful digital