Web & Digital Marketing Director

Conexiom; United States; À distance; USD 120 000 - 210 000; Plein temps

Résumé du poste

Conexiom is looking for a Web and Digital Marketing Director to own organic growth, AI-driven visibility, and the conversion experience across the website. You will shape SEO, GEO, and AEO strategies while leading end-to-end website optimization and a disciplined CRO program.

In this role you will collaborate with Product Marketing and Design to ensure brand consistency, analyze performance with robust analytics, and align organic and paid strategies to the same goals.

Qualifications

• 7+ years of experience in web, digital marketing, or organic growth in a B2B environment, with a track record of measurably improving organic traffic and on-site conversion — this is an individual-contributor role, so hands-on execution matters as much as strategy
• Deep, hands-on SEO expertise — technical SEO, content architecture, keyword strategy — plus working knowledge of GEO/AEO and how AI answer engines source and cite content
• Proven experience running a CRO/A/B testing program, from forming a hypothesis through to interpreting results and shipping changes
• Strong sense of content and conversion best practices — you know what makes a page rank and what makes a visitor act, and you can hold both at once
• A good eye for brand — comfortable being a steward of visual and verbal identity across web and organic content, not just a traffic-and-conversion operator
• Strong analytical instincts — comfortable in analytics, search console, and testing tools, and confident making the case for what to prioritize next
• A self-starter, scrappy mentality — someone who'll build the process that doesn't exist yet rather than wait for it
• Excellent cross-functional collaboration skills — able to align with the Demand Generation Director, Product Marketing, and Design around a shared strategy
• Experience with Hubspot, Webflow, WordPress, or similar CMS platforms, including hands-on page building
• Experience with tools such as Google Search Console, Ahrefs/SEMrush, and testing platforms

Responsabilités

• Own the organic strategy across SEO, GEO (generative engine optimization), and AEO — ensuring Conexiom is visible and accurately represented in traditional search and AI-driven answer engines
• Own the website end-to-end: information architecture, content strategy, on-page experience, and performance, in service of both brand and conversion
• Build and run a structured CRO and A/B testing program across the website and key landing pages, using data to prioritize what to test and why
• Apply content and conversion best practices to make sure organic content is built to rank, to answer buyer questions, and to convert — not just to publish
• Own brand consistency across web and organic properties, partnering with Product Marketing and Design to keep voice, visual identity, and messaging aligned
• Monitor and report on organic performance — traffic, rankings, AI citation/visibility, and on-site conversion — and translate findings into a prioritized roadmap
• Partner with the Demand Generation Director to align organic and paid strategy against a shared ICP, persona set, and messaging framework
• Stay ahead of the shift in how buyers discover and evaluate vendors — particularly the move from traditional search to AI-assisted discovery — and adjust strategy accordingly

Connaissances

SEO strategy

CRO testing

Brand management

Analytics & data

Content strategy

CMS platforms

Outils

Hubspot

Webflow

WordPress

Google Search Console

Ahrefs

SEMrush

Description du poste

Conexiom is on a mission to eliminate the manual work holding manufacturers and distributors back. Our Intelligent Order Automation platform — powered by CoreAI, trained on over one-billion-line items a year — transforms how enterprise sales teams operate, freeing them from data entry so they can focus on what moves the needle: revenue. With 20+ years of innovation, a Microsoft Azure foundation, and SOC 2 Type II certification, we build products our customers trust at scale. If you want to work on technology that creates immediate, measurable impact for the people using it every day, you're in the right place.

About the Opportunity

This role exists because our website and organic presence are often, that interaction happens through an AI answer engine before it happens on a page. As Web and Digital Marketing Director, reporting to the Head of Demand Generation, you'll own how we show up organically: our website, our search and answer-engine visibility, and the conversion experience once someone lands.

You'll work at the intersection of brand, content, and performance — making sure every page earns its place, every piece of content is built to be found (by Google and increasingly by AI), and every visitor has a clear, well-tested path to convert. You'll partner closely with the team make sure paid and organic are reinforcing the same message rather than working in silos.

Success in year one looks like this: organic and AI-referred traffic is measurably growing, the website is converting meaningfully better than when you started because of a disciplined testing program, and you've established Conexiom's presence and structure as a model for what "AI-search ready" content looks like in our category.

Responsibilities

• Own the organic strategy across SEO, GEO (generative engine optimization), and AEO — ensuring Conexiom is visible and accurately represented in traditional search and AI-driven answer engines
• Own the website end-to-end: information architecture, content strategy, on-page experience, and performance, in service of both brand and conversion
• Build and run a structured CRO and A/B testing program across the website and key landing pages, using data to prioritize what to test and why
• Apply content and conversion best practices to make sure organic content is built to rank, to answer buyer questions, and to convert — not just to publish
• Own brand consistency across web and organic properties, partnering with Product Marketing and Design to keep voice, visual identity, and messaging aligned
• Monitor and report on organic performance — traffic, rankings, AI citation/visibility, and on-site conversion — and translate findings into a prioritized roadmap
• Partner with the Demand Generation Director to align organic and paid strategy against a shared ICP, persona set, and messaging framework
• Stay ahead of the shift in how buyers discover and evaluate vendors — particularly the move from traditional search to AI-assisted discovery — and adjust strategy accordingly

What You Bring

• 7+ years of experience in web, digital marketing, or organic growth in a B2B environment, with a track record of measurably improving organic traffic and on-site conversion — this is an individual-contributor role, so hands-on execution matters as much as strategy
• Deep, hands-on SEO expertise — technical SEO, content architecture, keyword strategy — plus working knowledge of GEO/AEO and how AI answer engines source and cite content
• Proven experience running a CRO/A/B testing program, from forming a hypothesis through to interpreting results and shipping changes
• Strong sense of content and conversion best practices — you know what makes a page rank and what makes a visitor act, and you can hold both at once
• A good eye for brand — comfortable being a steward of visual and verbal identity across web and organic content, not just a traffic-and-conversion operator
• Strong analytical instincts — comfortable in analytics, search console, and testing tools, and confident making the case for what to prioritize next
• A self-starter, scrappy mentality — someone who'll build the process that doesn't exist yet rather than wait for it
• Excellent cross-functional collaboration skills — able to align with the Demand Generation Director, Product Marketing, and Design around a shared strategy
• Experience with Hubspot, Webflow, WordPress, or similar CMS platforms, including hands-on page building
• Experience with tools such as Google Search Console, Ahrefs/SEMrush, and testing platforms

Nice To Have

• Experience marketing to technical or operations-focused buyers (ERP, EDI, supply chain, or similar)

Why Conexiom

Impactful Work

You won't be maintaining the status quo here. In this role, you'll directly influence revenue recognition accuracy, customer satisfaction, and operational efficiency. Your work ensures our customers are billed correctly and on time—and that friction points are resolved before they become churn risks. That's impact.

Real Growth, Not Just a Title

We're on a rapid growth trajectory, which means the opportunities you create here scale with us. Your process improvements don't just benefit you—they benefit the entire Finance team. And as we grow, there's room to own bigger pieces of the puzzle.

A Culture That Actually Includes You

Inclusive culture isn't a talking point for us—it's something we actively build. We value diverse perspectives, we listen when you have ideas, and we make space for you to grow both professionally and personally.

Conexiom is an equal opportunity employer. We believe the best teams are built from diverse perspectives, backgrounds, and experiences. We don't just welcome difference—we actively seek it and celebrate it.

If you require accommodations at any point during the recruitment process, please let us know. We're here to make sure you can show up as your best self.