AI-Driven MarTech & Data Automation Lead

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 167,000 - 271,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a highly strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing tech stack and data platform ecosystem.

Reporting to the Director of Marketing Data and Operations, this role bridges Marketing and IT to enable end-to-end performance tracking and scalable automation for global growth. The candidate must lead with technical excellence, drive AI-enabled capabilities, and ensure governance and security across data pipelines

Qualifications

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles, with a proven track record of leading technical initiatives.
• Extensive experience driving design and implementation of scalable data infrastructure that meet the demands of real‑time decisioning.
• Expert‑level knowledge of technical integrations across the MarTech stack, including CDPs, CRMs (e.g., Salesforce), and internal data warehousing solutions (e.g., Snowflake, BigQuery).
• Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real‑time data orchestration.
• Proven ability to translate complex business objectives into detailed technical requirements and user stories (PRDs), managing a development backlog alongside internal engineering teams.
• Strong understanding and practical application of global data privacy and compliance standards (GDPR, CCPA, etc.) and their real‑world impact on data usage.

Responsibilities

• Be the principal marketing architect for the marketing technology stack, actively partnering with IT to design and execute the full end‑to‑end (E2E) vision.
• Lead the MarTech council, serving as the primary technical SME in marketing for the rigorous technical evaluation of proposed vendors and marketing use cases.
• Act as the primary technical interface between Marketing and IT ensuring seamless solution design, implementation, and the proactive communication of MarTech stack requirements to Engineering/IT stakeholders.
• Be the marketing lead, guide and direct the solution design and development of a fully integrated MarTech ecosystem, in collaboration with IT, to enable real‑time omnichannel journey orchestration and facilitate agentic automation.
• Provide technical leadership and oversight to ensure successful, compliant, and efficient Customer Data Platform (CDP) development and implementation.
• Champion technical best practices for real‑time data processing, modeling, and seamless AI deployment, driving automation and replacing manual processes with intelligent workflows.
• Design, document, and implement highly scalable operational processes (SLAs, governance) that optimise workflow efficiency, productivity, and quality across all global digital operations.
• Enforce rigorous data quality, governance, and operational excellence across all acquisition processes (data pipelines, tag management) with a mandatory zero‑error mentality.

Skills

MarTech strategy

Marketing operations

Data architecture

AI/ML & GenAI

Requirements gathering

Privacy compliance

Tools

Salesforce

Snowflake

BigQuery

Job description

Palo Alto Networks, Inc. is seeking a highly strategic Senior Data Automation/Marketing Ops Lead to design and oversee our global marketing tech stack and data platform ecosystem.

Reporting to the Director of Marketing Data and Operations, this role bridges Marketing and IT to enable end-to-end performance tracking and scalable automation for global growth. The candidate must lead with technical excellence, drive AI-enabled capabilities, and ensure governance and security across data pipelines