Head of Marketing for Enterprise AI-Driven Growth

The Wrap; Scottsdale, Arizona, United States, Northern America, Americas; Hybrid; USD 186,000 - 293,000; Full time

Benefits offered by this job

Equity (RSUs)

Benefits

Job summary

Gusto, in partnership with Symmetry Software, seeks a dynamic Head of Marketing to lead enterprise B2B marketing strategy. You will empower a full-stack marketing team—demand generation, product marketing, lifecycle marketing, digital, and sales enablement—with AI at the core.

As a strategic thinker with tech product insight (APIs, MCPs, SDKs), you will drive multi-location campaigns, mentor leaders, and partner with cross-functional teams to fuel revenue growth and ROI.

Qualifications

• 12+ years of experience in B2B marketing, enterprise tech focus, AI-native builder.
• Proven success in building and leading enterprise marketing teams across disciplines.
• Strong understanding of digital marketing, content marketing, and marketing automation.
• Analytical mindset with data-driven decision-making.

Responsibilities

• Develop comprehensive marketing strategies aligned with business objectives.
• Drive demand generation and lead nurturing across channels.
• Build and mentor a high-performing marketing team.
• Enhance digital presence and visibility through campaigns and SEO.
• Enable sales with impactful collateral and training.
• Implement data-driven lifecycle marketing to improve retention and revenue.
• Amplify brand positioning and messaging.
• Leverage analytics to optimize campaigns and ROI.

Skills

B2B marketing

AI-native

Leadership

Digital marketing

Marketing automation

Analytics

Data-driven decisions

Communication

Technical acumen

Bias for action

Execution

Payroll/fintech

Tools

Marketing automation tools

Analytics tools

Job description

Gusto, in partnership with Symmetry Software, seeks a dynamic Head of Marketing to lead enterprise B2B marketing strategy. You will empower a full-stack marketing team—demand generation, product marketing, lifecycle marketing, digital, and sales enablement—with AI at the core.

As a strategic thinker with tech product insight (APIs, MCPs, SDKs), you will drive multi-location campaigns, mentor leaders, and partner with cross-functional teams to fuel revenue growth and ROI.