AI-Driven Paid Search Strategist

Publicis Groupe; New York (NY); Hybrid; USD 60,800 - 80,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Health & wellness reimbursements

Tuition assistance

Flexible time off

Work Your World

Matching gifts

Job summary

Razorfish in New York is seeking a Search Strategist to lead innovative paid search strategies and optimize campaigns using AI tools. You will mentor colleagues, share insights, and partner with cross‑functional teams to deliver measurable ROI for clients.

The role emphasizes cross‑functional collaboration, data‑driven decision making, and ongoing campaign optimization in a dynamic digital marketing environment.

Qualifications

• BA/BS in Marketing or related field required; advanced degrees valued.
• Strong analytical skills with proficiency in Google Analytics and Google Ads.
• Experience using AI tools and Python to enhance campaigns.
• Solid SEO understanding and digital marketing integration.
• Excellent communication and organizational skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research: Perform in‑depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance: Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real‑time.
• Cross‑Functional Collaboration: Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management: Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing: Actively participate in knowledge‑sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship: Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships: Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management: Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights: Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

Skills

Analytics

LLMs

Python

SEO

Communication

Project Management

Industry Trends

Education

BA/BS in Marketing or related field

Tools

Google Analytics

Google Ads

Python

Job description

Razorfish in New York is seeking a Search Strategist to lead innovative paid search strategies and optimize campaigns using AI tools. You will mentor colleagues, share insights, and partner with cross‑functional teams to deliver measurable ROI for clients.

The role emphasizes cross‑functional collaboration, data‑driven decision making, and ongoing campaign optimization in a dynamic digital marketing environment.