Paid Search Strategist

Publicis Groupe ANZ; New York (NY); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Paid time off

Flexible working

Work Your World program

Matching gifts

Wellness reimbursement

Job summary

Razorfish is seeking a Search Strategist to lead the development of innovative paid search strategies and collaborate cross-functionally to drive ROI for clients.

You will leverage AI tools and analytics to optimize campaigns, mentor colleagues, and stay ahead of industry trends while building strong relationships with publishers.

Qualifications

• Strong analytical skills with experience in analytics and reporting tools.
• Proficiency with AI tools and Python to enhance campaigns.
• Solid understanding of SEO and paid search integration.
• Excellent communication and organization to manage multiple projects.

Responsibilities

• Develop Search Strategies: Create and implement paid search strategies aligned with client goals and ROI.
• Conduct Research: Keyword research, competitive analysis, audience segmentation using AI tools.
• Track Performance: Monitor campaigns, generate insights, refine strategies in real-time.
• Cross-Functional Collaboration: Work with creative, analytics, and strategy teams.
• Test Management: Manage alpha/beta tests for new paid search features.
• Knowledge Sharing: Document campaigns, use cases, insights from webinars and conferences.
• Mentorship: Mentor junior team members within the department.
• Build Relationships: Engage with Google, Bing, and other publishers.
• Budget Management: Manage budgets and forecasts.
• Reporting and Insights: Present reports and recommendations to clients.

Skills

Analytical skills

Google Analytics

Google Ads

LLMs

Python

SEO basics

Communication

Project management

Education

BA/BS in Marketing or related field

Tools

Google Analytics

Google Ads

Job description

Overview

As a Search Strategist at Razorfish, you will lead the development of innovative search strategies that deliver impactful results for our clients. Building on your experience as a Search Coordinator, you will collaborate with cross‑functional teams to execute high‑performing paid search campaigns. This role is perfect for individuals passionate about digital marketing who want to leverage advanced emerging technologies—particularly AI—and stay ahead of industry trends while mentoring colleagues and sharing valuable insights.

Responsibilities

• Develop Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research: Perform in‑depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance: Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real‑time.
• Cross‑Functional Collaboration: Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management: Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing: Actively participate in knowledge‑sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship: Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships: Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management: Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights: Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

Qualifications

• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.

Education

• BA/BS in Marketing, Business, or a related field required; advanced degrees or certifications in digital marketing are highly valued.

Additional information

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2029.