Demand Gen & ABM Manager – Mid‑Market

RiseMe; Austin (TX); Hybrid; USD 90,000 - 111,000; Full time

Benefits offered by this job

Health, dental, vision benefits

401k contribution

Paid time off

Disability coverage

Job summary

Motive seeks a Demand Generation Marketing Manager to lead mid-market ABM and full-funnel demand campaigns. You will partner with Content, Customer Marketing and PMM to map content to buyer journeys, manage target accounts, and drive scalable pipeline across segments.

In a fast-paced environment, you will accelerate AI-enabled personalization, collaborate with sales to align motions, and own end-to-end campaign execution across channels, including webinars, events, and direct mail.

Qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing.
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.
• Strong project management skills with experience in Asana or equivalent tools.
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.

Responsibilities

• Plan, execute, and optimize programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market segments.
• Partner with Content Marketing, Customer Marketing and PMM to map content to buyer journeys and support campaign objectives.
• Maintain target account lists and apply understanding of funnel stages for targeting decisions.
• Collaborate with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup.
• Work with Product Marketing to apply messaging frameworks to campaigns for segment needs.
• Develop campaign briefs with copy direction, messaging hierarchy, and design inputs.

Skills

B2B demand generation

multi-channel campaigns

ABM strategies

sales alignment

data analysis

project management

communication

Tools

Salesforce

Marketo

Tableau

Asana

Sendoso

Outreach

Glean

Clay

Job description

Motive seeks a Demand Generation Marketing Manager to lead mid-market ABM and full-funnel demand campaigns. You will partner with Content, Customer Marketing and PMM to map content to buyer journeys, manage target accounts, and drive scalable pipeline across segments.

In a fast-paced environment, you will accelerate AI-enabled personalization, collaborate with sales to align motions, and own end-to-end campaign execution across channels, including webinars, events, and direct mail.